I am a digital content specialist with 10+ years experience working across digital campaigns and social media.After discovering a passion for copywriting and content, I returned to university as a mature-aged student, studying part time while working within my chosen field. This tactic saw me gain valuable in-job experience while supplementing my knowledge with a university qualification. In 2020 I achieved my goal of completing my degree, graduating with nearly a decade's worth of work experience. I have a deep love for content involving travel, food & wine, the arts and design, but have specialised in travel content for the last four years.My role has involved closely working with local, state, national and international governments and tourism bodies on their digital campaigns from conception and strategy, to roll out, crafting guides to support local business, educate about local sustainability initiatives, and plan travel, as well as craft in-destination engagement opportunities. I pride myself on my curiosity and passion for learning and am known for being agile and adaptable. I have a wide knowledge base across various Content Management Systems and Customer Relationship Management Systems, as well as website building platforms and HTML. I have been professionally and successfully managing social media accounts for 9+ years, building up audiences organically and adapting to trends and audience sentiment. I am comfortable in effectively managing digital communities and I have vast experience in content creation across still, audio, written and video mediums.In several current and former roles, I have acquired the ability to report and gain valuable insight into both website and social media performance. From identifying and reporting key user demographics to developing a strategy to improve low traffic areas and page performance, I have experience in SEO, Google Analytics and native social media analytics tools.