Chrysta Bayliss Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga

• Managed daily relationship with twelve CLC partner institutions • Analyzed retail data to evaluate licensing program progress and identify opportunities for growth• Collaborated with marketing teams to execute in-store and online promotions to increase product awareness and generate incremental sales• Created and delivered on-campus presentations to key university personnel to provide program updates• Supported renewal and new business efforts through RFP assistance

Greater Atlanta Area

Orlando, Florida

• Managed advertising inventory for the official websites and mobile/tablet applications of many athletic organizations such as the Southeastern Conference and more• Created campaign proposals through the compilation of media plans that aligned the clients’ goals with custom branded sports video content• Oversaw online video and display campaigns via consistent monitoring of performance; conducted strategic media adjustments to ensure the clients’ KPIs were met• Composed campaign recap presentations to provide clients with overall campaign assessment• Compiled monthly impression and revenue reports for partner relations and accounting departments• Provided creative direction when needed

Lake Mary, Fl

The XOS Affiliate Network is a media relations program that provides news outlets nationwide with free game highlights for the following athletic conferences: SEC, Big 12, MAC, Southland and Sun Belt.• Growth of Affiliate Networks to 500 partners resulted in 90 percent of advertising inventory• Negotiated contract terms with prospective affiliates• Compiled monthly analytic and tracking reports through the use of Google Analytics & Tubemogul• Directly managed affiliate network coordinator and XOS Affiliate Network intern program

Lake Mary, Fl

• Compiled multiple media lists for affiliate outreach through the use of CisionPoint• Renewed affiliate contracts for additional terms• Co-editor of company’s internal newsletter• Composed executive bios and product descriptions for the corporate website • Drafted press releases which increased company exposure• Created and distributed surveys to gain insight on how to further improve the program

Orlando, Florida Area

• Communicated store offerings to the local community through the organization and execution of successful events• Expanded the company’s online loyalty program by signing up over 3,000 new members• Surpassed company record with store catering sales of $9,000 in a single day due to efforts of promoting catering to local businesses• Helped develop new promotional ideas and marketing collateral

Stuart, Fl

• Managed inventory for Sales Department, Service Shop, and Body Shop• Provided exceptional customer service while distributing invoices and receiving payments• Managed company website and online eBay store• Completed title work for purchases• Created promotional materials