Chrystal Caruthers Email & Phone Number

Chicago, Illinois, Us

Direct development and execution of digital content marketing and engagement strategies to attract qualified visitors to Feeding America’s digital properties and scale digital program. Serve as thought partner to Marketing leadership in evaluating new channel opportunities and content directions based on audience engagement potential.Direct Web channel strategy and experience. Collaborate with the Performance Analytics team in the forecasting and goal setting of annual organic web revenue.Direct Social Media strategy and messaging to drive engagement and loyalty to the organization and the mission. Drive the creation of annual social media program goals, establish measurement plans, and oversee the creation of performance reports. Lead the social media team in leveraging social platforms to spot trending topics, emerging or active issues that may intersect with the organization's mission.

Chicago, Il, Us

★ Assembled and leads a strong team of graphic designers, content creators, editors, and writers engaged in B2B and B2C content creation.★ Serves an integral role increasing visibility and influence among real estate professionals that include realtors, attorneys, and appraisers.★ Expanded content shares by 233% within three months and increased the user base from 30,000 to 110,000 in less than three years; redesigned the website to showcase popular content, leading to increased shares.★ Successfully rebranded and repositioned the business as a leading resource for content offering value to the audience, providing insight into news, trends, and analysis impacting the industry.★ Re-engineered the weekly email newsletter to garner a 39.8% click-through rate (CTR).★ Created a B2C social media strategy to provide immediate, real-time engagement with customers.★ Produced leads that served as the foundation for $3.5B in annual revenue.ABOUT GUARANTEED RATEGuaranteed Rate is a $23 billion national retail mortgage lending corporation.

Santa Clara, California, Us

★ Authored original content for a family of websites and mobile applications while also assigning and editing pieces to freelance writers.★ Produced content and stories that captured the highest number of views, clicks, shares, comments, and re-blogs on realtor.com, including several that went viral.★ Established and implemented strategies for B2B and B2C content featuring video segments and a revised approach for the email newsletter.★ Recognized as the author of the most viewed and shared blog post on realtor.com in 2014.ABOUT REALTOR.COMRealtor.com is a provider of real estate information, tools and professional expertise across a portfolio of websites and mobile experiences to meet the needs of consumers and real estate professionals. It is a division of Move Inc., owned by News Corp.

★ Excelled in a freelance model, providing coverage and producing news segments for breaking news events for major national outlets that included NBC News, the Associated Press, and Reuters TV. ★ Worked with politicians, celebrities, and key public officials to gather information and assemble stories.★ Covered the 2000 presidential campaign and election while stationed at the White House and Capitol Hill.★ Provided coverage of the Pentagon, Capitol Hill and the White House Press Briefing Room in the days following the terrorist attacks of September 11, 2001.ABOUT MEDIA MAVEN INC.Media Maven provided independent journalism services, including coverage and news segment production for major national media outlets.

Arlington Heights, Il, Us

Covered DuPage County and companies doing business in and around the Western suburbs of Chicago.Wrote weekly news column, company profiles, breaking news, and enterprise stories. Cultivated sources, wrote stories for daily publication, attended county government meetings and reported newsworthy events.

Dayton, Ohio, Us

Recruited for this position by the Publisher of the news magazine after he read my continuous coverage of the housing market for a competing newspaper. Cultivated an impressive rolodex of contacts (sources) who gave me exclusive access to newsworthy information. Wrote compelling stories detailing the business, financial impact and growth of the real estate industry in Tampa. Considered the voice of Tampa Bay area real estate information, routinely outperformed daily news competitors with breaking news stories including but not limited to acquisitions, corporate relocations, new developments, and company shakeups.

Us

Hired as a general assignment reporter but quickly wrote myself a niche that is still part of my life. Discovered a growing number of young families moving to the outskirts of Tampa and forming new communities that drastically changed the landscape of Pasco County, the demographics of it population and tax base of the county. Wrote about housing stock, absorption rates, overcrowded schools, congested roadways, permit issues and applications, national homebuilding companies acquiring land, and affordability comparisons between Pasco County and Tampa.

Master Of Journalism, Journalism

Bachelor Of Arts (Ba), Business/Corporate Communications