Chrystele Chef Email & Phone Number

Villefranche-Sur-Saone, Auvergne-Rhône-Alpes, Fr

Lyon, Auvergne-Rhône-Alpes, France

Lyon, Auvergne-Rhône-Alpes, France

Lyon Area, France

- Building and developing the Brand : • Brand positioning and identity • Brand content definition and update • Ensuring consistent communication plan definition and implementation • Defining with the marketing VP the main messages / targets / media for every market and ensuring appropriate resource allocation versus priorities / business stakes • Coordinating the BA / Countries Marketing Communication teams while developing their autonomy and their professionalism • Monitoring brand awareness… Show more - Building and developing the Brand : • Brand positioning and identity • Brand content definition and update • Ensuring consistent communication plan definition and implementation • Defining with the marketing VP the main messages / targets / media for every market and ensuring appropriate resource allocation versus priorities / business stakes • Coordinating the BA / Countries Marketing Communication teams while developing their autonomy and their professionalism • Monitoring brand awareness evolution in selected countries / target - Ensuring consistency and professionalism in product offering management and associated marketing tools • Production of the standard marketing tools that may be used as is by the countries or adapted by them to better address local specific situation if needed • Definition of transversal offering across the marketing when relevant. • Organization with the marketing, the local team and the corporate team of the international exhibitions • Organizing information and best practice sharing among the BA / Countries/ marketing community to leverage local initiative at group level. - Developing and promoting digital tools and best in class sales methods at company level • Provide the BAs with the relevant platform, processes and guidance to better leverage digital opportunities that support the sales: B2B2C approach and leads management, joint campaign with distributors to diffuse customers, product launch, promotion for better revenues and yield management. • Ensure consistency with CRM (Salesforce) • Manage the company website and social media - Defining and Implementing together with the President and the VP HR, the internal and managerial communication . - Assisting to manage crisis communication when needed. - Assisting President and CFO in financial and institutional communication Show less

Lyon Area, France

Advisory role with companies, clusters, associations or under subcontract from communications agencies : communication strategy, brand positioning, digital and social media strategy, operational marketing.Major customers: CARA Cluser, Courir pour Elles, Evimages (for Renault Trucks)

Lyon Area, France

- Managed marketing communications function, overseeing a €5M budget and 10-member team.- Defined and set-up worldwide marketing communication strategy. Action perimeter: EMEA, Asia Pacific & Latin America - Directed the development and production of all communication and marketing materials including product brochures, ads for print and web media plan, direct marketing and events tools, POS for dealers network, pictures ands videos.- Managed the websites, Apps, social media… Show more - Managed marketing communications function, overseeing a €5M budget and 10-member team.- Defined and set-up worldwide marketing communication strategy. Action perimeter: EMEA, Asia Pacific & Latin America - Directed the development and production of all communication and marketing materials including product brochures, ads for print and web media plan, direct marketing and events tools, POS for dealers network, pictures ands videos.- Managed the websites, Apps, social media, inbound and outbound marketing contents - Customer magazine editor-in-chief (iPad and 23 printed versions - 150.000 copies)- Advised the executive commercial and marketing management - Measured the performance of the communication actions Show less

Lyon Area, France

- Managed 4-people team/communication corporate budget (1 M€) - Defined and implemented the Renault Trucks on-line and off-line external communications strategy and plan to ensure promotion of the brand image, products and achievements of the company aimed at its various audiences- Developed public relations- Managed the corporate sponsorships- Defined supervised the publishing policy for Renault Trucks in-house (15.000 copies) and customer (180.000 copies) magazines

Lyon Area, France

- Created and animated the editorial internal policy - Editor-in-chief of all internal communications media (newspapers, newsletters, radio and internal information agency) - Created and deployed the managerial communication campaigns - Supervised surveys on the outcomes of internal news media- Member of the Volvo Group internal magazine committe- Interface with Volvo management in charge of the Group’s publications

Lyon Area, France

- Managed, developed and coordinated the Renault Trucks intranet and corporate internet websites- Designed and supervised video production (industrial sites moving pictures, brand moving pictures…) - Advised divisions and industrial sites on the creation and development of their web sites- Co-piloted the task force in charge of the consistence of the Volvo intranets

Lyon Area, France

- Managed the communications team- Created and deployed the communication strategy and plan- Designed and supervised production of communications media (corporate brochure, in-house magazine, consumer magazine, catalogues…)- Deployed and monitored press relations (national, local and specialized press)- Organized corporate and commercial events (exhibitions, seminars…)- Designed and managed MLP’s website- Invitations to tender, purchasing services, managing the work of… Show more - Managed the communications team- Created and deployed the communication strategy and plan- Designed and supervised production of communications media (corporate brochure, in-house magazine, consumer magazine, catalogues…)- Deployed and monitored press relations (national, local and specialized press)- Organized corporate and commercial events (exhibitions, seminars…)- Designed and managed MLP’s website- Invitations to tender, purchasing services, managing the work of specialized agencies Show less

Paris (75) And Vienne (38)

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Grenoble Area, France

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