Chrysten Strachan Email & Phone Number

Bend, OR, US

Santa Monica, California, US

• Leading the Ring Retail Media strategy with retail partners in the US and Canada
• Managing and forecasting our retail marketing budget
• Developing performance reporting and delivering efficiency improvements against retail media spend
• Building product launch marketing campaigns at retail e-commerce
• Influencing how the Ring brand shows up at retail through marketing and merchandising

• Chose to stay home with my two children during COVID onset; provided learning and emotional support.
• Moved my family from Atlanta, GA to Curitiba, PR, Brazil, for a temporary global opportunity for my husband's work.
• In my spare time, I became semi-fluent in Portuguese; completed +100 hours Virtual Portuguese Lessons.

Atlanta, Georgia, US

• Led the the E-Commerce Flooring business; including sales, profitability and online merchandising.
• Improved sales and margin performance, consistently achieved key financial targets thereafter and outpaced site performance.
• Defined, aligned and executed category strategy; refined product assortment, adjusted pricing parameters, improved speed to customer with vendor partnerships and launched sustainable promotions for core categories.
• Collaborated with marketing to develop detailed KPI’s by channel and category, launched a recurring review process for key stakeholders; subsequently expanded to all other online categories.
• Collaborated with cross functional teams, including UX/UI design, marketing, product development, and pricing; trained and supported team to create enhancements that met customers evolving needs.

Atlanta, Georgia, US

• Led the category sales, margin, and merchandising of the E-Commerce business.
• Outperformed sales and margin comp growth consistently by leaning into the Omni-channel advantages (fulfillment and brand), collaborating cross-functionally with the marketing team to reach more qualified customers.
• Instrumental in leading a capital funded, multi team project to connect stores’ Garden Center Plant inventory and assortment to the site. This category, presented unique road blocks that prevented connectivity.
• Selected for and completed a 12-week Accelerated Leadership Program, 2018.
• Completed a week long negotiation training, through The Gap Partnership, 2017.

Chico, CA, US

• Led the online sales, profitability and merchandising of the largest category, Kitchen and Bath.
• Reversed trend of declining profit rate (2013) to exceeding the budget in subsequent years.
• Created and executed joint merchandising and marketing strategies while delivering on vendor commitments (volume and activity based).
• Hired, trained, and led a team of 10 merchandisers, established monthly sales and margin goals by brand, adjusted marketing budget and mix strategy based on performance, and strengthened vendor relationships.
• Created development opportunities within Merchandising, resulting in team member promotions.

Chico, CA, US

• Oversaw the sales, profitability and KPI's of flagship site, Build.com; led a team of 9 Merchants.
• Launched Build.com on a new platform, reported weekly KPI's to executives, defined customer first merchandising; new content strategy, new Merchant tools, and improved category-based site analytics.

Chico, CA, US

• Led the merchandising and profitability for 4 Build.com niche websites.
• Consistently achieved sales and profit goals, partnered with suppliers to achieve joint objectives, adjusted marketing budget based on KPI's and financials, negotiated vendor programs in collaboration with Vendor.

Chico, CA, US

• Managed Brands on firm’s multiple websites, collaborating cross functionally.
• Analyzed brand performance using Adobe tools and Microsoft SQL, Merchandised Brands; achieved sales and profit goals.
• Built and developed relationships with vendors/manufacturers and performed competitive analyses.