Chu Chai is a Founder of NOIDS at NOIDS. Colleagues describe him as "Chu is a very capable entrepreneur. She has the capability to quickly understand all aspects of doing business. One day you will find her working on marketing and digital strategies, trademarks and patents, the other day she is working with engineers or scientists to develop cutting edge products that do not exist yet in the world. Her subject matter expertise is always on par with the people she talks to enabling her to build networks of multi-disciplinary teams working towards a common goal. If she doesn't know, she will know in exceptional time lines. I know Chu as a very genuine person who puts tremendous energy in understanding an building products and people to fulfill her clear and deep understanding of the impact she wants to have on this world. She doesn't just generate revenue, she generates legacy. "