Joyce C. Email & Phone Number

Vancouver, BC, CA

I developed the strategic marketing plans for BC Hydro's clean energy brand, products, and programs. I led the team that delivers brand advertising campaigns and integrated marketing initiatives for customers across the province.

Vancouver, Canada Area

A marketing strategist and project manager, I led the communications and campaigns work. I was the partnership manager for key brands like Patagonia, The North Face, and MEC Label. I analyzed data to find strategic opportunities within the market, particularly with positioning, targeting, and segmentation. I took a holistic view of the marketing channels.

Vancouver, BC

Design - I'm educated in Photoshop, InDesign and Illustrator. I design digital and printed materials for local businesses and events.Writing - I've published SEO-driven restaurant guides, beer lists, and travel itineraries for Tourism Vancouver, Inside Vancouver, Expedia Canada, and more. If you want to talk food, DMs are welcome!

When Covid-19 hit, Vancouver Foodie Tours cancelled all tours and operations. Within two days of closure, I worked directly with the CEO to pivot the business model to a Granville Island grocery delivery service.Within a week, we had a shoppable site with contactless, market-to-door delivery of Granville Island artisans goods. Over many late nights, I.

• Since joining the company, Vancouver Foodie Tours became a Forbes’ Top 9 Food Tour in the World, a TripAdvisor Worldwide Travelers' Choice Award Winner, and an official Canadian Signature Experience.Operations &.
• Planning and execution of growth tactics, including processes, budgeting, partnerships, and marketing initiatives. Setting timelines, building campaigns, and implementing an agile workflow model for the Management.
• Building and maximizing a lean, multi-functional team with a best-in-class culture; managing projects, presenting ideas and earning buy-in, leading by example to shape company ideals, and whatever-else-it-takes to make.

Vancouver, BC

• Data-Driven Business Strategy
• Analyzing sales reports, industry trends, and competitive landscape on an ongoing basis to determine business KPIs and set company goals.Market Research & Analysis
• Gathering primary and secondary insights from suppliers, guests, and destination marketing companies and interpreting findings into brand, vision, and culture.

Vancouver, Canada Area

Vancouver, Canada Area

Vancouver, Canada Area

• I supported the strategic initiatives to retain and attract tenants to the Vancouver downtown portfolio of properties.
• Coordinated ongoing engagement events and communications for 11,000 tenants and 8 commercial real estate properties

Vancouver, Canada Area

Bachelor Of Commerce (Bcom), Marketing

Activities and Societies: UBC Executive Mentorship Program - Vice President of Marketing, UBC Marketing Association - Co-President

Courses - Communication Design Essentials, Graphic Design

Courses - Social Media, The Ubc Award Of Achievement In Social Media