I developed the strategic marketing plans for BC Hydro's clean energy brand, products, and programs. I led the team that delivers brand advertising campaigns and integrated marketing initiatives for customers across the province.

A marketing strategist and project manager, I led the communications and campaigns work. I was the partnership manager for key brands like Patagonia, The North Face, and MEC Label. I analyzed data to find strategic opportunities within the market, particularly with positioning, targeting, and segmentation. I took a holistic view of the marketing channels and develop integrated marketing campaigns for seasonal messages and MEC's brand positioning.

Design - I'm educated in Photoshop, InDesign and Illustrator. I design digital and printed materials for local businesses and events.Writing - I've published SEO-driven restaurant guides, beer lists, and travel itineraries for Tourism Vancouver, Inside Vancouver, Expedia Canada, and more. If you want to talk food, DMs are welcome!

When Covid-19 hit, Vancouver Foodie Tours cancelled all tours and operations. Within two days of closure, I worked directly with the CEO to pivot the business model to a Granville Island grocery delivery service.Within a week, we had a shoppable site with contactless, market-to-door delivery of Granville Island artisans goods. Over many late nights, I played a critical role in operations design, product assortment, and marketing efforts. Within the three months, this "new" business was featured in Entrepreneur Magazine, The Province, Daily Hive, and multiple local publications. As of Aug 2020, the company has successfully retained their Operations team, hired Marketing talent, and rebranded as Granville Island Delivery Co. With this immense milestone achieved, I am proud to conclude my role as Special Projects Manager.

Since joining the company, Vancouver Foodie Tours became a Forbes’ Top 9 Food Tour in the World, a TripAdvisor Worldwide Travelers' Choice Award Winner, and an official Canadian Signature Experience.Operations & Marketing Management• Planning and execution of growth tactics, including processes, budgeting, partnerships, and marketing initiatives. Setting timelines, building campaigns, and implementing an agile workflow model for the Management Team. Leadership• Building and maximizing a lean, multi-functional team with a best-in-class culture; managing projects, presenting ideas and earning buy-in, leading by example to shape company ideals, and whatever-else-it-takes to make the magic happen.

Data-Driven Business Strategy• Analyzing sales reports, industry trends, and competitive landscape on an ongoing basis to determine business KPIs and set company goals.Market Research & Analysis• Gathering primary and secondary insights from suppliers, guests, and destination marketing companies and interpreting findings into brand, vision, and culture.

I supported the strategic initiatives to retain and attract tenants to the Vancouver downtown portfolio of properties.• Coordinated ongoing engagement events and communications for 11,000 tenants and 8 commercial real estate properties