*Managed Salesforce Marketing Cloud, overseeing setup, quality assurance, and launch of campaigns.*Executed behavior-based journeys using Automation Studio and Journey Builder, optimizing performance.*Applied best practices and conducted A/B testing to enhance acquisition and performance.*Collaborated with cross-functional teams to develop strategic campaigns and impactful assets.*Oversaw production and management of direct mail, delivering over half a million pieces annually.

*Led and engineered both back-end and front-end marketing systems and strategies, improving operational efficiency.*Managed the entire marketing suite: Salesforce, Iterable, HubSpot, WordPress, and Google Analytics.*Ensured compliance with regulatory and legal requirements for all outbound communications.*Coordinated with all business units to maintain a cohesive and synchronized marketing strategy.*Coached and mentored team members in best practices, enhancing email conversion rates by over 2x.

*Managed transactional, support, onboarding, and marketing communications for multiple business units.*Oversaw email communications for grow.google.com.*Contributed to increasing subscribership by 6x and email-driven revenue by 10x at GoogleStore.com within two years.*Led lifecycle programs and campaigns, driving measurable incremental revenue and subscriber growth.*Aligned goals and priorities with marketing and product stakeholders, enhancing cross-functional collaboration.*Developed content strategies and identified new opportunities to increase engagement rates.*Architected reporting metrics and KPIs, improving data-driven decision-making processes.*Localized copy and creative assets to support regions in 50 languages across six major geographical areas.*Led a six-member team in New Delhi, doubling email output and reducing time-to-market by half.

*Managed CRM channels to increase paid conversions and user engagement.*Grew the subscriber base by 58% to 39 million subscribers and doubled email revenue within a year.*Collaborated with data scientists to develop targeted promotions and card recommendations.*Managed and deployed a proprietary EMS that increased email output by 4x and improved deliverability.*Managed daily campaigns and optimized performance, including the design, execution, and analysis of A/B tests.

*Oversaw email operations for leading flash-sales retail site.*Delivered over $300 million in revenue, 80% of sales. *Built operations to send 6 million emails within 10 minutes via a proprietary system of ‘fast-send’ servers. *Orchestrated the delivery of 17 large-scale email sends per week—with new inventories 3x per day.*Created daily deal and triggered emails (cart reminder, welcome emails, and internal reporting).*Leveraged AmpScript combined with backend database to target highly customized segments. *Architected data streams between Business Intelligence and ExactTarget for seamless data flows. *Used robust QA techniques for flawless email rendering in multiple environments on mobile and web.

Idealsound focused on high-end headphones and we experienced explosive growth. 2003 saw $200,000 in revenue. I wanted to grab as wide an audience as possible, on and off eBay, so I launched a full-time web presence the next year, which contributed to combined sales of $800,000. I broke $1 million in sales in my third year, after adding a retail store in Palo Alto, California.Featured in Entrepreneur Magazine: http://www.entrepreneur.com/article/169344