Yu-Chen(Joyce) Lu Email & Phone Number

Taiwan

Through data analysis, insights into market trends and audience preferences are gained, writing over 10 monthly brand performance reports and regularly delivering optimized strategies to clients.Assisting 7 full-time colleagues in executing over 10 short-term projects through data compilation, competitor analysis, strategy proposals, and cross-departmental.

Utilized management thinking, market analysis, and focused interviews to devise strategies to double the performance of the online booking platform Trip.com.Conducted industry research, data analysis, and qualitative interviews to estimate the global value of comedy entertainment and proposed strategies to double subscription numbers.

台灣 臺北市 台北

Through issue decomposition, industry investigation, and pain point analysis, a deep understanding of the current situation of the B2B online learning platform is gained and a benefit assessment is proposed.Conducting 10+ qualitative interviews to gain insights into audience preferences, planning development strategies for IoT online learning platforms and.

台灣 臺北市 台北

Through industry analysis, surveys, and data insights, a comprehensive understanding of the FMCG market is gained and the employer brand image of the company is managed.Overseeing the annual social media platform management strategy, conceptualizing 6 major marketing campaigns, resulting in Instagram growing by over 2000 followers within 9 months.

台灣 臺北市 台北

Planned the "Little Illustrator" physical car owner marketing project, with all 6 sessions fully booked and achieving a satisfaction rate of over 90%.Conceived the "iRent Food Map" project, analyzing the mobile vehicle market, conducting benefit assessments, and proposing solutions, ultimately winning the proposal competition.

Developed 3 online marketing plan, enhanced the number of reaches by 72.7%, and the engagements by 104% in a month.Launched speakers interviews program. Hosted the interview, invited contacts and wrote column articles.Managed the social community through producing community videos and graphics, etc.

Programmed 5 online marketing campaigns, and a single post maximum achieved 7,000+ reaches, 1,200+ engagements and 50+ saves, which is advanced by 6 times the usual.Planned 2 O2O marketing campaigns, attracted 500+ people, and increased 100+ followers on Instagram.

Bachelor'S Degree, Undergraduate Program In Digital Content And Technologies

Bachelor'S Degree, Public Finance