Chubike Roy Agu work email
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Chubike Roy Agu personal email
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I’m curious about the factors that drive decisions, and I’m focused on utilizing design, brand and communication assets and systems to influence them for better outcomes.Creativity is the primary force behind my approach to the development of solutions. It not only powers the process that leads to the creation of world-class brand assets, but it also defines the energy behind my interactions with individuals, institutions and ideas.I know how to build, lead and inspire teams of creative minds towards delivering high-impact brand and communication solutions and executing world-class content and creative material. I’ve done it a few times. I also know how to pick the best at what I do (and what I don't do), which covers a broad range of creative skills. Naturally inclined to challenging the status quo, pushing the envelope, and uncovering better, more effective, and cost-efficient ways to achieve organizational brand goals, sales targets and get measurable results – doing significantly more with considerably less. In other words, I’m always innovative.Steeped in critical thinking, I am ardent about fostering seamless collaboration and sustainably creative work environments, cultivating genuine connections between people and ideas using technology, creativity, storytelling, and knowledge sharing. I believe in ensuring that people around me are growing. I have a well-demonstrated capacity to implement knowledge transfer in a wide range of creative skills and tools aimed at building the capacity of teams for greater marketing results while establishing a framework for brand and culture alignment across all touchpoints of an organization’s customer experience.Areas of Key Emphasis: Brand StrategyBrand Architecture DesignEmployee Culture and Internal EngagementAudio-visual content productionContent and Digital MarketingSkills Development TrainingUser Experience (UX) DesignWeb and Interactive Content and Platform DesignRetail Venue Screen Media IntegrationReputational Risk ManagementStakeholder ManagementLearning Experience Design (LXD)#BrandStrategy #CommunicationsExpert #CreativeLeadership #DigitalInnovation #StakeholderEngagement #TeamEmpowerment #designLeadership
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Creative StrategistXframe Creative
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Senior Manager, Brand Content And DesignCavista Holdings 2023 - PresentNigeriaIn this role for Cavista Holdings, I play the creative lead within the Marketing function, spearheading the strategic creative vision and visual content direction/execution for a diverse portfolio of brands, including Cavista Technologies, Agbeyewa Farms, Glocient Hospitality (Ikogosi Warm Springs Resort), and PayZeep.Key Responsibilities:🌐 World-Class Branding: I have the charge to deliver a world-class look and feel for all brands on our portfolio, ensuring that each brand embodies excellence in all its expressions and resonates with its specific target audience.✒️ Creative Strategy and Visual Content Production: From ideation to execution, I drive visual content strategy, creation, and production – from images and graphics to UX and video, crafting compelling narratives that captivate our audiences across various platforms.💻 Digital Communication Strategy: With a team of UI/UX designers and website developers, I lead the outcome of a world-class look-and-feel for all our portfolio websites, providing creative direction to our social media team developing and executing comprehensive strategies to enhance the online presence and engagement of each of our portfolio companies.🚀 Brand Strategy and Implementation: I collaborate with the Director of Communications and other leaders on the team on the development and implementation of robust brand strategies, ensuring alignment with organizational goals and values.🤝 Stakeholder Collaboration: Building and nurturing relationships with key stakeholders of our different brands is a pivotal aspect of my role, fostering collaboration and ensuring a tailored brand message for each one across all touchpoints.🎓 Training and Capacity Building: Whilst playing a major role in the process of adding new team members, I actively engage in training and skills-development efforts to empower the team to stay ahead with best-practices in the ever-evolving landscape of visual storytelling. -
Senior Manager, Brand Marketing & CommunicationCavista Nov 2022 - PresentLagos State, Nigeria -
Talent Brand Marketing ManagerCavista Sep 2021 - Feb 2023Lagos, Nigeria
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Creative StrategistXframe Creative Feb 2018 - PresentLagos, NigeriaSpearheading the strategy, business development, marketing, CRM, resource management and end-to-end delivery of service – fully representing this creative consultancy focused on using design, video and interactive media to deliver brand architecture and content creation solutions to help clients connect their ideas to their authentic audiences, and visual presentation design training to individuals and corporate team units looking to make stronger impact with business propositions.
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Brand ConsultantRa-Fit Club Jan 2018 - Jun 2023Lagos, NigeriaDriving the establishment of a brand theme, communication approach and marketing strategy for the business. Utilizing data analysis to align content and communication with business dynamics. Handling the ideation and execution of creative and marketing content across formats and platforms.Functions:• Creating a brand theme and visual architecture• Establishing a framework for continuous propagation of useful content• Creating visual communication material for direct marketing and social media• Managing and executing the production of all video content• Building a larger-than-life image for the business, attracting new clientele though a distinct value proposition • Helping to align the business for new market and business opportunities
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Head, Design, Content & Digital CommunicationsHeritage Bank Limited Mar 2013 - Jul 2019Lagos, NigeriaLeading the Design and Creativity culture. Responsible for creating and sustaining an attractive look and feel for everything bearing the Heritage Bank brand - both internal and external, and for all content ranging from stills and sound to audio-visual, animation and user experience - across diverse digital mediums. Charged with driving and implementing in-bound marketing communication / engagement as a technique for deeper brand influence and overall marketing cost-reduction. Engendering a brand culture and raising followership and engagement on digital platforms. -
Faculty MemberSchool Of Media And Communication, Pan-Atlantic University, Lagos, Nigeria Apr 2012 - Sep 2014LagosFacilitating a course in Interactive and Motion Design delivered as a compulsory requirement for Post-graduate diploma in Digital Media, originally based on knowledge of the use of (Adobe) Flash. Introduced the use of PowerPoint for motion and interactive graphics in the 3rd stream (based on relevance to the learner and potential for practical application in their jobs and careers), registering much higher student engagement and better results.Developing course content, facilitating sessions, conducting subject-matter research, setting tests, exams and conducting assessment throughout the semester. -
Managing Partner, Chief Creative OfficerGreyfactor Ltd 2004 - 2014Lagos, NigeriaFocused on providing multimedia presentations and interactive solutions, and successfully delivered game-changing material (some resulting in repeat business) for such brands as• Transcorp• Delta State Government• International Energy Insurance• Teknokleen Ltd• Suburban Telecoms• DiamondBank
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Director, Digital CommunicationsMagenta Consulting Ltd Jan 2011 - Oct 2011Lagos, NigeriaLed a 4-person team of on-the-edge creative talents centred around animation, motion design, interactive design and 3d design within an organization traditionally accustomed to being the print design and BTL executions arm of a well-known advertising group of which DDB Lagos was the core.Delivered a world-class website for Interswitch, Nigeria’s foremost and most significant payment connectivity provider, and was part of a 3-person team selected by the Casers group to physically work closely with DDB South Africa’s Tribal DDB team to conduct research and craft a solution for an all-encompassing digitally-centred marketing campaign to help MTN turn around its then declining mindshare in the Nigeria telecommunications market.Also delivered a website for Coca Cola Nigeria
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Head, Creative UnitUba Group 2008 - 2009Lagos, Nigeriaresponsible for all creative material generated within the Corporate Communications Directorate and sustaining the brand’s rich look-and-feel at all touchpoints. Provided campaign and creative support to the corporate brand and product marketing heads. -
Head Creative Unit, Marketing And Communications Division, Uba Retail Financial ServicesUba Group Oct 2007 - Dec 2008Lagos, NigeriaSeconded to this start-up subsidiary from the parent company UBA (United Bank for Africa), I and my team were tasked to give "life" to the then non-existent brand.The concept of "retail financial services" itself was a challenge to understand, yet I led a creative team that co-innovated and implemented a marketing strategy, and produced all marketing material required to launch the brand into the market space. We even created an animated TV commercial using limited system resources. In addition to further refining the brand architecture, I also led the development of corporate identities and architecture for two new sub-brands (UBAFXMart - bureau de change - and UBAmicrofinanceBank), and developed their marketing strategies and collateral.
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Multimedia Creative DesignerUnited Bank For Africa (Uba) Plc Apr 2007 - Oct 2007Lagos, NigeriaInitially solely responsible for designing creative material and campaigns for all communication for the marketing of products under the Electronic Banking and Transaction Services Group. Performed this role successfully enough that the department excelled from a marketing communications perspective without hiring an external agency.
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Creativity Director & Studio ChiefWoo Interactive Ltd May 2000 - Dec 2003Lagos, NigeriaA company that came about as a spin-off of Yakamichi Systems, focused solely on delivering linear and interactive multimedia marketing material on CD-ROM and web for clients. Roles: Coordinating all elements of a brief, UI/UX design for multimedia and web, guiding the team’s creative input, integrating individual’s efforts into a total creative solution I worked on significant projects for notable brands such as: • Guaranty Trust Bank• Econet Wireless• WAPCO• Platinum Bank• British American Tobacco• DDB• Delta State Government• Philips Projects• Leatherworld
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Multimedia Designer/AnalystYakamichi Systems Apr 1998 - Mar 2000Lagos, NigeriaDesigning material for all categories of communication, from print through motion and interactive multimedia, eventually came to oversee 3D animation, sound design and script writing.Successfully helped Management and the marketing team to revolutionize the services pricing model and the way proposals are written.Worked on ground-breaking interactive design projects for clients such as ARM, WAPCO, Eleganza
Chubike Roy Agu Skills
Chubike Roy Agu Education Details
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Business Administration/Accountancy
Frequently Asked Questions about Chubike Roy Agu
What company does Chubike Roy Agu work for?
Chubike Roy Agu works for Xframe Creative
What is Chubike Roy Agu's role at the current company?
Chubike Roy Agu's current role is Creative Strategist.
What is Chubike Roy Agu's email address?
Chubike Roy Agu's email address is ch****@****bng.com
What schools did Chubike Roy Agu attend?
Chubike Roy Agu attended University Of Nigeria, Nsukka.
What are some of Chubike Roy Agu's interests?
Chubike Roy Agu has interest in Listening To Music, Aviation, Car Racing, Cars, Historical Monuments, Photography, Composing Music, Modern Technology, Singing, Mega Machines.
What skills is Chubike Roy Agu known for?
Chubike Roy Agu has skills like Content Marketing, Brand Design, Social Media, Marketing Communications, Advertising, Motion Design, User Experience Design, Web Video, Digital Marketing, Integrated Marketing, Multimedia, Wordpress.
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