Director, Ecommerce & Digital Marketing Manager
Boulder, Colorado, Us
Based in Boulder, CO Healthy Skoop is a CPG company making, plant-based nutrition.- Manage eCommerce and eTailer accounts with a focus on our own DTC site,Amazon accounts and growing our other eTail partners (Costco.com, Walmart.com,LuckyVitamin.com, Target.com, iHerb.com, etc..).- Deliver on KPIs to ensure P&L goals are achieved.- Manage the eCommerce forecast, reporting, marketing calendar, analytics, newsletter,blog posts, Affiliate Program and Influencer Program.- Work with our Social Media Coordinator to assure all posts are linked, trackable andare in line with the broader sales plan marketing calendar.- Amazon Specific – Manage Vendor Central, Seller Central, A+ content, store page,reporting, analytics, AMS campaigns, and coupons. I also continue to look into trendsand opportunities on the Amazon platform (pantry, dash buttons, vine, lightning deals,Sampling Programs…)- Own consumer care across all eCommerce channels including reviews.- Plan, execute and optimize digital, paid search and SEM advertising.