Chuck Mize Email & Phone Number

Cary, Nc, Us

Cary, North Carolina, United States

Raleigh, North Carolina, United States

Senior Digital Marketing Specialist (Full Stack Developer/Manager)- Responsible for Designing, building and maintaining all customer facing Websites for PRA, from server management to code and deployment. - Managed all cloud servers - site servers, build server, repository servers, and asset servers, on both AWS and Web Hosting services servers.- Developed and programmed front ends/backends for API interfaces for dashboards and inbound social (Twitter, LinkedIn, Facebook) and Human Resources Job Posting (ICIMS) data. - Setup and configured all Marketing Automation Platforms integration. This included both a Pardot system and Hubspot to feed qualified leads into Salesforce. - Architected the data requirements for Marketing Automation lead fulfillment to match the Salesforce BD Teams requirements- Configured and Managed Google Analytics and Cookies loads (Tag Manager) and OneTrust cookie manager. Marketing Automation Tasks- Designing and building campaign workflows- Creating and optimizing lead flow processes to improve marketing activities, improving overall efficiency and output- Creating and modifying HTML emails for drip/nurture engagement campaigns to target potential customer with timely, relevant content- Optimizing the lead scoring model through the alignment of content classification and buyer journey stages- Measuring insights across a number of success criteria including deliverability, open rates, click-through rates, and marketing-generated revenue- Improving database quality and health, with automated clean-up programs and regular audits of data sources- Troubleshooting any issues between Pardot or Hubspot and Salesforce’s automated syncing workflow- Communicating best-practices with relevant team members