10up is a full-service digital agency, offering complete, end-to-end digital development, including strategic planning, visual and technical design, copywriting, web and mobile engineering, search engine optimization, analytics implementation and analysis, as well as systems/infrastructure support. We are strategists, designers, content strategists/copywriters, engineers, and systems specialists united by a mission to make finely crafted websites and tools for content management.

Recruited to build and lead finance and accounting functions for family run organization in advance of private equity investment. Primary partner with CEO and Board of Directors in all strategic planning and major business decisions. Hands-on manager of all financial functions including accounting, payroll, management reporting, planning and analysis, budgeting, audit, legal and tax. Leader of finance, risk management and human resources staff of eight.• Professionalized all internal accounting and finance systems and processes to provide timely and accurate data and reporting to drive more effective management decision making.• Developed and presented extensive investment materials and models for successful private equity recap, including partnership with investment bank in negotiating and closing the transaction and leading extensive due diligence process.• Executed four acquisitions, including analysis, negotiation, due diligence, board presentation and integration.• Built company’s first budget and business plan, using a bottom up, collaborative approach to achieve companywide buy in.

Managed all US, UK, and Philippine financial functions including accounting, cash flow, planning and analysis, budgeting, audit, legal and tax. Directed financial strategy, planning, and forecasts. Key member of management team, with strength in analyzing revenue and expense to manage costs while encouraging growth. Managed finance, human resources, and administrative staff of four.• Built and defended extensive due diligence process in recent acquisition of the company by an investment management company and led integration of finance and internal operations functions.• Developed trend analysis to anticipate periods of both intense revenue growth and decline in order to properly allocate resources and maintain appropriate expense levels.• Constructed budget model that provided advanced framework for organizational restructuring and more strategic growth.• Implemented CRM and Pipeline Management system to properly support sales team and promote growth plan.• Designed and tracked multiple commission and bonus plans to incent external growth and internal efficiency.• Built and implemented resource planning system to allocate and track billing staff of 30 plus contractors for up to 50 active projects over multiple months.• Created and executed project management controls that reduced overruns by 90%.

Managed the accounting and finance functions of this $15M division, including supervision of 10-person finance department. Maintained daily accounting operations, directed monthly close, and delivered timely and accurate distribution of financial statements and management reports. Developed 2005 and 2006 operating budgets and presented to senior management. Coordinated participation in Sarbanes-Oxley compliance project.

Planned, coordinated, and reported accounting, budgeting, and financial activities at Group and Company levels. Ensured accuracy and timeliness of monthly budgets, forecasts, and operating statistics. Prepared operating reports for senior management and recommended improvements.• Developed budget process that reduced monthly editorial costs by 20% in first four months.• Managed transition of all department level financial and policy operations after the sale of Seventeen from Primedia to Hearst.

Managed all financial activities including accounting, budgeting, financing, management reporting, taxes, cash flow management, human resources, and operations for this marketplace for independent business professionals. Developed internal budgeting and monitoring process. Built and maintained management reports to measure and analyze corporate, project, and employee performance.• Integral member of management team with CEO and President that developed short- and long-term strategic plans for business development which increased revenues from $300K to $6M, expanded staff from three to 35, and opened offices in Chicago and New York.• Negotiated bank loan increases from $25K to $1M and managed banking and investor relationships. Built financial projections for business plans that raised significant six-figure equity financing.• As consultant from 1995 to 1997, built financial models for projections, cash flow analysis, and equity valuations and researched and wrote business plans that raised over $2.5M in capital.

Conceived and developed business plan, and marketing and promotions campaigns, created promotional materials, purchased media space and raised startup capital for this independent record label. Coordinated creative processes including musical selection, studio recording, and cover art.• Negotiated merger with The Planetary Group to form a full-service music promotions company with revenues over $1M. Wrote business plan, and raised $500K in equity.• Discovered and managed recording careers of seven music artists, and 16 release projects.• Managed nationwide distribution channels and achieved sales over 1,000 copies per project.

Managed corporate finances, executed and presented financial analysis and management reports to Chairman, and prepared quarterly financial reports for investors and debt holders for the largest recording studio in the U.S. Managed working capital, cash flow, financial controls, receivables, and payroll. Oversaw personnel policies including hiring, benefits, performance reviews, and payroll.

Member of team that managed $100M portfolio of commercial loans to acquisition-oriented highly leveraged radio and television companies during a period of severe economic instability. Structured financing proposals for acquisitions and working capital needs, provided financial analysis, credit evaluation, and customer service, and sold bank products and services.