Chuck Bean Email and Phone Number

The Martec Group specializes in solving difficult problems. Our tenacious approach to market research ensures that our clients receive a deeper understanding of their customers, markets and opportunities. With a portfolio of custom intelligence solutions that is the culmination of decades of research experience, we deliver actionable insights for global clients in a wide variety of industries such as Private Equity, Automotive, Specialty Chemicals, Food & Beverages and many others. Our clients choose us when they need answers fast because we are already knowledgeable about the topics they want to know about. We’ve completed thousands of projects in B2B and B2C markets throughout our tenure, so we can talk from day one about the industry our clients are interested in. We work with our clients to customize each project to suit their needs, and take a consultative approach to each client relationship.Our latest solution is a revolutionary technique, Emotion Intelligence, that digs deeper into the emotions and motivators actually driving customer behavior. The techniques are uniquely practical for market research applications:- They are simple to execute and understand; you don't need a scientist in the room to explain at all times- They are scalable - working equally well in quantitative/survey research as well as qualitative methodologies- They seamlessly integrate with existing research techniques so you don't have to retool your docket and learn a bag of new tricks (or teach them to Senior Management!)- They are rooted in proven science - primarily linguistics, which affords clients the chance to translate customers actual words into more effective communications, marketing and branding initiatives

Strategic marketing research and consulting, primarily for Fortune 1000 firms, with and emphasis on B2B related projects and clients.

Managed primary B2B market research assignments for a wide variety of clients. Heavy emphasis upon automotive aftermarket and building construction markets/clients. Left firm in 1991 to assist in opening Martec Detroit offices.