Responsible for leading a high-performing marketing team that's responsible for all strategic, integrated go-to-market planning and tactical execution for Funko Games products and key initiatives, and delivering against annual product and business objectives.

Built the product marketing discipline from the ground up, and built a team that managed lifecycle marketing of new and legacy entertainment products across five business pillars: video games, mobile games, trading card game, animation and licensed products. Managed strategic development and execution of all integrated go-to-market campaigns and brand campaigns that included Pokémon’s global 25th Anniversary campaign, to support product and business objectives.

Marketing consultancy specializing in B2C and B2B integrated marketing strategy development and tactical execution, brand management, market analysis, product positioning, and digital communications strategy creation.Clients include:Harmonix Music Systems, Boston, MA. Consulting Brand Marketing Director.*Developed the global go-to-market and sustainment marketing strategies for Rock Band Rivals, with specific focus on developing a paid-owned-earned marketing framework and creating a video content plan to drive consumer engagement.

Responsible for building global marketing strategies to support strategic 3rd-party business partnerships such as Activision and Electronic Arts, on franchises including Call of Duty, FIFA, and Madden NFL. Cross-collaboration with internal marketing teams and regional marketing teams to build global marketing plans to drive consumer purchase and deliver against annual platform and revenue KPI's.

Responsible for leading the digital marketing team that creates integrated digital campaigns to support year-round national promotions for Starbucks. Nationally-recognized campaigns supported numerous beverage, food, consumer packaged goods, and entertainment initiatives. Developed digital campaign development processes and managed cross-collaboration with other business owners throughout the organization. All digital marketing strategies and campaigns developed within a paid-earned-owned-mobile framework.Campaign results consistently exceeded established internal and industry benchmarks for consumer engagement across paid, owned, and earned channels, and drove year-over-year revenue lift for key product categories.

Global Brand Marketing Manager for "The Agency," an online MMO/action shooter game for the PlayStation 3 and PC platforms.Also responsible for digital launch and sustain media campaign for "Free Realms," an online free-to-play MMO game.

Responsible for worldwide management for Xbox and Games for Windows brands across all marketing communications vehicles, including retail merchandising and online advertising executions. Also responsible for the strategic messaging development of retail and online advertising campaigns, as well as brand repositioning work for global rollout by Xbox subsidiaries in North America, Europe, Asia/Pacific, and Latin America regions.

Responsible for strategic and tactical development and execution of all consumer demand generation programs, launch marketing programs, and product lifecycle management for Madden NFL 07 worldwide. Developed the global strategic marketing plan for Madden NFL 08. Accountable for leading cross-functional marketing teams to create demand-generation programs, in the areas of PR, Advertising, Retail Marketing and Lifestyle Marketing & Promotions - as well as integration with Research, Finance, Legal and Operations teams. Responsible for collaboration with development studios - communicating consumer research insights and trends, developing feature sets based on consumer insights, and managing the development of marketing assets. Ongoing interaction and collaboration with five lead producers, assistant producers, and senior designers across all production teams. Responsible for collaboration with NFL and NFLPA licensors, including review and approvals for all in-game content and marketing programs for the Madden franchise.

Responsible for all U.S. launch marketing activities and lifecycle management of Xbox, Xbox 360 and Windows games for the following game franchises: • Halo: Combat Evolved, Halo 2, Halo 2 Multiplayer Map Pack, Halo for Windows • Rise of Nations: Rise of Nations, Rise of Nations Expansion Pack, Rise of Legends • Perfect Dark Zero: Xbox 360 launch in November 2005 • Counter-Strike: Xbox Accountable for leading cross-functional marketing teams in the areas of PR, Advertising, Retail Marketing and Consumer Promotions as part of strategic and tactical product marketing plan development, as well as collaborating with Finance, Legal, and Operations teams. Also managed collaboration with development studios to create marketing assets.

Responsible for the strategic acquisition of third-party co-marketing partners to extend and maximize internal marketing resources. Developed and executed national consumer promotional programs and product trial experiences to generate consumer awareness for the Xbox brand and for 1st party and 3rd party game titles. Managed Xbox promotional marketing budget of $11 million annually. Secured relevant brand partnerships with companies such as Taco Bell, RCA Consumer Electronics, PepsiCo, Nike, and Anheuser-Busch. Key partnerships delivered over $31 million in marketing support.