Chuck Bowden Email & Phone Number

West Seattle

Seattle, Washington Usa

Consulting for companies that want to jump-start or improve their in-house customer research capabilities. Extensive experience. Wide network of industry resources.Our primary deliverable: market-testing new-product concepts and financial modeling before committing engineering resources or cutting steel. My goal is to "teach you how to fish"​ so you don't need me anymore. (Many companies are looking for ways to improve their in-house customer research capabilities.)Specialty: tools for B2B, primarily skilled trades and engineering. Such as electricians, science technicians, mechanics, welders, field maintenance & repair organizations (MRO), construction workers, plumbers, instrumentation techs. The same methods for product planning apply for hobbyists, farmers, surgeons, dentists, painters, architects, race car pit crews, sailmakers, solar energy installers -- anyone who uses tools to get work done.VoC (Voice of Customer) tool competency: Kano method of product feature testing; Van Westendorp Price Sensitivity Meter (gets lower and upper limits of acceptable price); how to measure brand premium or deficit; conducting prototype validation focus groups; web surveys; outsourcing CATI (computer-aided telephone interviews) and mail surveys. Also offered: helping you segment markets into customer types or application types, sizing the market and improving the new product development process.Unique benefit: using Broad Reach, you build your own customer research contact list to use for follow-up testing. Normally, market research providers maintain their own proprietary pool of respondents. The client company is not allowed to contact these people without paying each time.Also offered: User documentation planning, design, writing, and managing. Translation / localization planning and execution. White papers, case studies, training materials.

Global Hq Is In Gothenburg, Sweden

Coaching resource for ESAB corporate global product planning, working on retainer. Organize, plan and lead onsite customer research visits; demonstrate the interview process, observe and mentor company product planning, marketing and R&D staff as they practice interviewing end users. Job shadowing, user goals and needs analysis, web and telephone surveys, focus group design & management. Teach Kano method hands-on workshops to demonstrate the effectiveness of Kano for ranking new product features.Roll out VoC tools for marketing research. (Van Westendorp Price Sensitivity Meter, data analysis, interpretation and presentation, etc. Methods taught and conducted include those described in The Laws of Choice, by Eric Marder, PhD.

Everett, Washington Usa

Conducted primary customer research to define and manage the definition of new products. Developed and presented business cases and financial proformas to exec leadership team. Business cases projected product family revenue growth and net margin impact, defended by VOC data. Managed the definition of six PC applications. VOC methods: Outcome Driven Innovation (ODI), Kano Method, methods taught in Eric Marder's The Laws of Choice: SUMM, STEP, Conjoint analysis, exploratory customer visits, job shadowing.Collaborated with Boeing Commercial Airplane Company on a custom probe for aircraft production and R&D -- grounding cable testing -- prerequisite for final certification of lightning-protection systems before sealing up a fuselage.Member, President's Key Communicators Committee.Leader, Voice of the Customer (VOC) Kaizen at Danaher Motion in Santa Barbara, California, USA.Member, monthy corporate Patent-Review Committee.

Everett, Washington, Usa

User documentation development, localization, UI design, customer visits for exploratory and validation research.

Bachelor Of Arts (B.A.), Liberal Arts And Sciences, General Studies And Humanities

Activities and Societies: Editorial Page Editor, Photo Editor. Daily Evergreen student newspaperCompleted engineering track Physics.

Course Work, Electrical Engineering And Journalism

Activities and Societies: Daily Evergreen Opinion Page Editor Daily Evergreen Photo EditorProfessional continuing education: Usability.