Vp, Enterprise Sales & Partnerships
CurrentOptiMine Software is an industry-leading marketing analytics software company focused on marketing measurement and optimization, helping companies understand the full contributions and performance of their marketing and advertising investments. Our clients are some of the largest advertisers and best-known brands in the world, and they use our incredibly sophisticated software-as-a-service platform to drive marketing lift and ROI. Turns out Traditional Media/Marketing Mix Modeling solutions don’t measure DAILY OUTCOMES (sales, traffic, new customer acquisition, …) across ALL CONVERSION POINTS (in-store, e-commerce, in-app, RMN, …) restricting your business’ performance; don’t complete a FULL MODEL REFRESH EVERY CYCLE (i.e. monthly or faster) unlocking real business agility and competitive advantage; can’t support more robust levels of ACTIONABLE GRANULAR INSIGHTS related to Channel Partner, Campaign, DMA, Store Level, ... for faster, improved ROI. We do all this without ANY PII, Cookies, Identity Data plus our flexible consulting support is configurable over time saving you hundreds of thousands in fees.Interested in learning more about Agile MMM? Let’s chat! I’ll share why Forrester calls OptiMine the MMM industry DISRUPTOR impacting all media investments nationally, regionally, and locally.