Manager Online Auctions And Marketing Analytics
Mcleansville, Nc, Us
• During the economic downturn with lowered head count there was a need for me to manage multiple departments.• Managed the set up and processing of 4 million mail quotes.• Utilized networking and clear communication in negotiations with the United States Postal Service to continue using outdated mailing permit. These efforts saved the company over $4,000.• Led the project of outsourcing our mail quoting operation. This project saved the company more than $50,000 in equipment and enabled us to downsize our mail room operations.• Developed and managed a direct marketing mail budget of $ 1million dollars. Variance between projected and actual was under by 1%.• Was able to grow sales from several hundred thousand dollars to multimillion dollars in yearly revenue in 9 years with average yearly growth of 39%.• Used Microsoft Access and Excel to create shipping and handling strategy that helped achieve 30% lift during a time period where other sales channels were struggling.• Automate Inventory Management process which enabled us to scale product listings.• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss .• Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.• Developed and implemented product-marketing strategies, including advertising campaigns and sales promotions which have garnered over hundreds of thousands of dollars in sales lift over my tenure.• Develop SQL queries to help create reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.• Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
