As a Senior Digital Marketing Analyst, I am responsible for paid digital marketing, SEO and building and maintaining data solutions to solve business problems.My essential functions and responsibilities include analyzing and assessing digital performance, executing and managing paid campaigns including connected tv campaigns, maintaining product data feeds, preparing business results reports, building vendor relationships, and collaborating with IS on building and maintaining our data warehouse and business intelligence reporting.

Identify, scope and execute strategic price processes. Proactively report project progress, metrics and results to all levels of the organization. Participate in regular repricing initiatives and projects.Responsible for Power BI dashboards, gathering requirements from end users, extracting, transforming and loading the data into the model and creating the requested dashboard visualizations.

Responsible for executing and managing all paid search engine marketing strategies and meeting sales and profitability goals.Responsible for researching, planning and directing the implementation of advanced strategic internet marketing initiatives for Replacements.com and for coordinating those efforts across internal and external information technology entities.Responsible for executing and managing all online marketplaces where company participates while researching and presenting new opportunities as they arise.Accomplishments:• Increased Google Shopping revenue to over $4 million dollars or 205% on expense growth of 97% over 2 years.• CPA decreased 36% while ROI increased 35%.• Actively optimized a product feed containing 3.7 million products.• Developed and implemented targeted GPLA campaigns using ISO strategies as well as top product fencing strategies.• Optimized Content Ads and placements to increase revenue while efficiently managing spend.• Developed custom website and customer audiences for targeted Facebook ad campaigns.• Designed implementation plan for email remarketing audiences for Facebook ad campaigns.• Researched and developed an implementation plan for Dynamic product remarketing feed for Facebook ad campaigns.

Responsible for executing and managing paid search marketing strategies for Google Shopping, Facebook, Pinterest, Shopping.com, Nextag and Connexity; meeting sales and profitability goals.

• During the economic downturn with lowered head count there was a need for me to manage multiple departments.• Managed the set up and processing of 4 million mail quotes.• Utilized networking and clear communication in negotiations with the United States Postal Service to continue using outdated mailing permit. These efforts saved the company over $4,000.• Led the project of outsourcing our mail quoting operation. This project saved the company more than $50,000 in equipment and enabled us to downsize our mail room operations.• Developed and managed a direct marketing mail budget of $ 1million dollars. Variance between projected and actual was under by 1%.• Was able to grow sales from several hundred thousand dollars to multimillion dollars in yearly revenue in 9 years with average yearly growth of 39%.• Used Microsoft Access and Excel to create shipping and handling strategy that helped achieve 30% lift during a time period where other sales channels were struggling.• Automate Inventory Management process which enabled us to scale product listings.• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss .• Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.• Developed and implemented product-marketing strategies, including advertising campaigns and sales promotions which have garnered over hundreds of thousands of dollars in sales lift over my tenure.• Develop SQL queries to help create reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.• Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

• List product for sale on marketplace.• Correspond with online customers to address questions or complaints about products, policies or shipping methods.• Create orders in order management system.• Managed items and orders in custom excel workbook.• Photograph and process items for listing on auction platform.

Responsible for assigning searchable product attributes to image database to assist in pattern identification.

Responsible for incoming customer calls while appropriately taking advantage of upsell opportunities.