Chuck Ellis Email and Phone Number

As Screenfire's content marketing director, I help craft the brand stories critical to the success of our clients. Whether it's creating a podcast about estate planning for a firm in Manhattan, crafting video ads for one of the largest law firms in California, or creating engaging social media "shorts" for a major international toy brand, I'm always excited to lend my multimedia, writing, and digital marketing expertise to whatever challenge arises.

Part of my initial duties with Screenfire Media was to generate interest in our unique boutique agency service. That meant working in LinkedIn Sales Navigator, managing email campaigns, and crafting our strategy for growth.

I've done plenty of freelance work over the years and still enjoy taking on the odd contract project every now and again. Using my content marketing and media expertise I help companies create compelling branded content to increase awareness and generate demand.

Increased website traffic by 50% year-over-year and blog traffic 100% YOY using content marketing, podcast production, and the tenants of They Ask, You Answer to amplify the messaging of an innovative company changing the business side of the healthcare business. Leveraging the experts we have on staff and our industry connections, I built a content framework that highlights both our technological advancements and our intense client satisfaction focus which was directly responsible for our rapid, consistent, growth and had over $680K in revenue directly tied to our content marketing and SEO efforts.Worked directly with outside agencies to effectively and efficiently outsource our marketing efforts allowing a lean path to growth with a limited budget.

Conceptualize, launch, and lead video and audio series "Digital Marketing Swipe File"Lead a team of 5+ contract employees to edit, master, repurpose, promote and distribute contentResponsible for sourcing talent for direct response copywriting, white paper and case study copy, site design, media production, organic and paid social media.Managed and made recommendations on media production budget, equipment, vendors, etc.

Directly responsible for generating demand for a software system designed to market events in the middle of a global pandemic.Managed $30-50k monthly budget for paid social, paid search, and programmatic campaigns.Created and produced industry podcast for marketers of associations, scheduled guests, nurtured relationships, scheduled recording times, edited final deliverables.Drove email marketing, nurturing, and retargeting campaigns.Worked directly with Facebook and LinkedIn to maximize efficiency in targeting and quality of advertising content.

Led the way in Trimark's efforts to grow Gainesville's Innovation District into a thriving destination for science, technology and business leaders to establish themselves. Created SEO Strategy for existing sites and plans for new landing pages based on relevant long tail keywordsLed branding efforts for Gainesville Innovation District including new name, logo, fonts, brand book, etc.Created marketing plan for Gainesville Innovation DistrictStrategized and executed PPC and paid social campaigns for Trimark multifamily and commercial divisionsOversaw email campaign creation and execution for multifamily and commercial campaignsLeverages contact tools like Hoovers to build lists of relevant potential clients to target with email and social campaignsCrafted and managed production of a dynamic video campaign targeting UF students for luxury student housingLed team of two marketing team members

Working for a startup means getting the absolute most bang for your buck. Fracture's intense focus on marketing metrics and efficient ROI has allowed me to hone my skills in strategic digital marketing and exposed me to amazing tools and tricks to rapidly build awareness for a B2C eCommerce company. At Fracture, I am responsible for the brand voice on social media, as well as its strategic presence in events and the media. I also handle the media buys for our podcast sponsorships and paid influencer projects, as well as our relationships with marketing affiliates. Fracture's unique challenges as a rapidly growing company in a competitive industry has stretched my skills in marketing, time management, and reporting. It's fascinating and exhilarating to stay on the absolute leading edge of marketing techniques and tools as the company continues to grow.

While I was only officially employed at AQA for a few months, I worked on the AQA project for over two and a half years. What started as a software idea under the ABC Research umbrella, AQA grew into its company with many ABC team members assisting in its development. During that time, I oversaw everything from logo, website, and brochure design, to crafting the corporate message to its target personas.When ABC Research sold to Merieux Nutrisciences on April 1, 2015, I officially became an employee of Actionable Quality Assurance. I worked with the Merieux team on the transition and division of assets between the two companies, and the move of AQA's headquarters. By the time it was all settled, I realized it was time for me to move on. An amazing opportunity presented itself with Fracture and I knew I would regret not taking that leap. I'm so glad I did.I wish AQA nothing but the best as they launch and I'm eager to see them rock the world of food QA.

ABC brought me on as their first full time marketing team member. I was intrigued by the challenge of working in an industry that I knew virtually nothing about, and they were excited by my media experience and my ability to provide an outside perspective on a highly technical industry. One of the first things I implemented was a complete overhaul of their website and blogging strategy. I oversaw the development of the new site through a marketing agency while implementing Hubspot marketing automation software to launch an inbound marketing strategy. Using the talent we had within the company, I recruited writers to contribute valuable articles and videos to contribute meaningful discussion to the online food safety conversation. I met with each of our sales team to tailor their online presence on LinkedIn and Twitter, establishing them as accessible online experts. Along with the rebrand, I designed new print materials, trade show booths, and promotional materials for event marketing at trade shows and conferences.In late 2012, I began work on the Actionable Quality Assurance software project with a close-knit team of quality assurance experts. While that project developed, our inbound and event marketing strategies began attracting the attention of the others in the industry. By 2014 it was working so well our top competitor decided it was easier to buy us out rather than compete with us. I stayed on to assist with the transition while serving as a marketing consultant for our purchasers. Actionable Quality Assurance became AQA and spun off into its own company, and the rest is history.

• Strategized branding tactics to build a consistent message for a fledgling media news team competing against a long established industry giant• Consulted local business owners on crafting dynamic and effective advertising and image campaigns• Managed social media presence to promote audience interaction and increase community involvement• Acted as a liaison with local organizations for community outreach projects

•Partnered with a creative teams to produce entertaining and informative marketing presentations•Produced, directed and edited supplemental educational DVD for college biology textbook•Consulted and supervised web streaming of educational events and medical procedures•Supported production of large scale events for live and live-to-tape broadcast events

Specialized Coursework•Problems and Methodologies of Marketing•Customer Relationship Management•Professional Communication•New Product Development•International Marketing•Web Based Marketing•Professional Writing•Marketing Research•Customer Analysis

•Responsible for executing branding and marketing strategies for ABC and CW affiliates•Integral project manager for complete renovation and rebranding of ABC station image•Executed revenue generating sales promotions by developing client relationships•Crafted and managed online and social media personalities for both affiliates•Composed press releases and advertising copy for multiple media formats•Led teams in community outreach events, parades and trade shows•Represented company through presentations to large audiences•Designed surveys, analyzed data and conducted focus groups

•Collaborated with a creative team to develop a strong marketing strategy•Designed and implemented television, radio, cable, print and outdoor campaigns•Increased company’s local presence through specialized, targeted community marketing•Facilitated on-air rebranding of station graphics, music and message to unify company focus

•Operated, schedule inventory, maintain and distribute audio and video equipment for 2,500 student campus.•Produced marketing videos for direct-mail promotional material.