Chuck Frey

Chuck Frey Email and Phone Number

B2B Content Strategist ✔ Brand Strategist ✔ Digital Strategist ✔ Entrepreneur ✔ Mind Mapping Expert @ Fathom Digital Manufacturing
Chuck Frey's Location
Waterford, Wisconsin, United States, United States
About Chuck Frey

I combine deep experience in marketing strategy, content strategy and production with exceptional creative problem solving skills. CONTENT STRATEGISTI specialize in planning and creating compelling content that commands attention, drives action and helps my clients grow their businesses. Experience developing content strategies, personas, content calendars, inbound campaigns, videos, visual content, events, and more.Strategy visualization: Adept with mind mapping, process mapping, business model canvas, quadrant diagrams, root cause analysis, data visualization and more.CONTENT MARKETERI am a creative problem-solver who transforms the "straw" of raw information to the "gold" of persuasive content that inspires and gains the trust, understanding and support of my client's audiences and stakeholders.BUSINESS DEVELOPMENTDuring the last decade, I have successfully grown two online businesses that I have cultivated into thought leaders in their niches – in my spare time. I've used these websites to experiment with various online marketing techniques, monetization strategies and more.10x THINKING● I rethink assumptions about what’s possible.● I employ an “insight outlook” to see new opportunities, ideas and connections.● I am a life-long learner, because new knowledge helps me generate new ideas, insights and inferences.● I live by the mantra, "Don't compete - create!"

Chuck Frey's Current Company Details
Fathom Digital Manufacturing

Fathom Digital Manufacturing

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B2B Content Strategist ✔ Brand Strategist ✔ Digital Strategist ✔ Entrepreneur ✔ Mind Mapping Expert
Chuck Frey Work Experience Details
  • Fathom Digital Manufacturing
    Content Strategist
    Fathom Digital Manufacturing Aug 2023 - Present
    Hartland, Wisconsin, Us
    Chuck develops and implements marketing strategies to help to grow the Fathom brand and its business units using targeted, creative, customer-centric content. He is focused on content planning, development, design, production, analysis, management and measurement to help drive new business leads and engagement with business units that make up the Fathom brand.
  • Self-Employed
    Freelance Writer
    Self-Employed Jan 2000 - Present
    I handle writing and marketing projects for a variety of clients including construction equipment manufacturers and SaaS applications (developers of web-based business tools).
  • Mind Mapping Software Blog
    Author & Publisher
    Mind Mapping Software Blog Jan 2007 - Present
    I am the author of the Mind Mapping Software Blog, the leading source for news, trends, tips and best practices related to visual mapping. I also write product reviews, and conduct research of the users of mind mapping software.In addition, I have written a best practices for mind mapping software e-book that has sold over 1,000 copies and several special reports that have helped attract new readers to my blog. I'm always experimenting with new business models and content types. I transfer my learnings from them these innovative projects to my full-time work.
  • Cultivate Communications
    Director Of Content Marketing
    Cultivate Communications Feb 2016 - Jul 2023
    Brookfield, Wi, Us
    Plan and manage all aspects of content strategy and execution for the agency and its clients, with a goal of driving sales and business growth.Assisted the agency owner in refining Cultivate's brand and differentiating its services from competing agencies. This has resulted in a steady stream of new clients.Develop standards, systems and best practices for content creation, distribution and content repurposing.Developed salesperson LinkedIn training, which the agency now uses with clients to ensure sales alignment with our content strategy.After I took over the Cultivate blog, traffic to the overall website increased 5x and the agency catapulted to page one of Google search results for "Milwaukee content marketing" and "Milwaukee content strategy," where it remains today.
  • Content Marketing Institute
    Director Of Online Training
    Content Marketing Institute Jan 2015 - Jul 2016
    New York, New York, Us
    Served as the business unit manager for CMI’s online training program, which helps marketers plan and implement successful content marketing initiatives. I was charged with growing the number of subscribers, adding more quality content to the curriculum and marketing it to the organization’s audience of marketing professionals and content creators.Solicited the best and brightest content marketing experts to contribute e-courses to the curriculum. Produced and published 14 new e-courses during 2015 based on the training materials they provided.Wrote marketing materials to promote the training program to CMI’s readers, including web pages, landing pages, e-mail copy, several white papers and a webinar script.Co-wrote a white paper on the content marketing knowledge gap that resulted in over 21,000 views on SlideShare and over 1,000 social shares.Added over 270 new students to the training program during 2015.Developed processes and procedures for onboarding new corporate training clients.Wrote articles for the CMI blog on a variety of topics. Wrote the show notes for CMI’s weekly This Old Marketing podcast.(Note: position was changed to part time (10-15 hours a week) on January 1, 2016)
  • Content Marketing Institute
    Consultant
    Content Marketing Institute Jul 2013 - Dec 2014
    New York, New York, Us
    I approached CMI to offer my services as the former founder of a major web portal site. I was subsequently hired to help its staff to interview enterprise software vendors in the content marketing space and to write profiles for a Gartner-like special report on Content Curation & Conversation Tools. Since then, my work for CMI has expanded to include:● Researching and writing a Visual Content Marketing Look Book, which contains 25 outstanding examples of visual content. ● Repurposing webinars, Twitter chats and other existing content into new articles for CMI's website● Distilling Joe Pulizzi's and Robert Rose's This Old Marketing Podcast into concise, persuasive show notes each week.CMI's staff enjoys working with me because I deliver quality content on a timely basis.
  • Vista Training
    Marketing Manager
    Vista Training Jan 2010 - Dec 2014
    Waterford, Wi, Us
    I helped the company to promote its safety training programs and services to the construction and mining industries. I have helped the company build a strong brand in the mining market that resulted in significant growth in 2012-13. Spearheaded a major redesign of VISTA's 15-year-old website, from wireframing the design, working closely with an artist and coder to bring it to life, and migrating and updating the company's existing content to the new site. This website was a significant update to the company's brand. Developed an e-newsletter masthead design that extended the new VISTA brand to this medium.Published a technical paper about mine safety in the world's leading mining trade journal, Engineering & Mining Journal.Managed VISTA's booth and activities at major industry trade shows, including booth design and in-booth presentations.Worked closely with trade magazine editors to ensure that VISTA was represented in any special emphasis issues that were focused on equipment safety, training and simulators.
  • Innovationtools.Com
    Founder And Publisher
    Innovationtools.Com Jan 2002 - Apr 2012
    In 1/2002, I developed and launched the InnovationTools.com Web site as the first of its kind innovation "information portal." It contained the best news, articles, tools and resources on business innovation, creativity and brainstorming. As of 2010, it was the world's largest innovation website, receiving an average of 170,000 unique visits per month. In May 2012, the site became part of a joint venture with Sweden-based InnovationManagement.se. As of December 2012, the site's content has been merged with InnovationManagement.se to create the most comprehensive innovation portal in the world.
  • Association Of Equipment Manufacturers
    Director Of Strategic Information Services
    Association Of Equipment Manufacturers Jun 1995 - Aug 2009
    Milwaukee, Wi, Us
    I was initially hired to develop the association's first website and to manage its information services strategy. Projects included overseeing the design, information architecture and content of websites for the association and 3 trade shows, development of a Chinese-language construction equipment site and managing the design and implementation of a new website after the association I worked for (CIMA) merged with another one to form AEM. Trade show technology experience included:● Evaluating and specifying virtual trade show SaaS applications● Online exhibitor manuals● Exhibitor space sales software● Countdown to the Show emails● Email communications to exhibitors and attendeesI was also responsible for implementation of several technology-related strategic initiatives, including partnerships to develop an industry-standard parts catalog for OEMs and a low-earth orbit telematics solution (for tracking the location and status of equipment).During the last 4 years at AEM, I moved horizontally into the marketing department to assist with writing projects and strategic initiatives, wrote a monthly member newsletter, managed its popular "CINN" industry news service and also managed several member councils. I also planned and launched the association's social media campaigns for 3 major trade shows.
  • Nelson Schmidt
    Vp Of Public Relations
    Nelson Schmidt 1987 - 1995
    Milwaukee, Wi, Us
    Over a period of 8-1/2 years, established the agency as the pre-eminent source of PR for construction equipment manufacturers. Expanded the agency's PR business for Komatsu Dresser (a predecessor of Komatsu America) from 1 division to 5. Wrote and published the company's employee newsletter, and wrote columns and speeches for the company's CEO and president.Helped expand the agency's PR business to include campaigns for Toyota Industrial Equipment, JRB, CONEXPO-CON/AGG, Tramac and CIMA.

Chuck Frey Skills

Online Marketing Blogging Digital Marketing Content Strategy Digital Strategy Marketing Strategy Content Marketing Content Development Email Marketing Social Media Marketing Strategic Planning Social Media Marketing Communications Public Relations Web Content Strategy Marketing Content Management Entrepreneurship Media Relations Brand Development Content Creation Advertising Business Development Copywriting Web Content Writing Writing Integrated Marketing Consulting Business To Business Direct Marketing Leadership Strategic Thinking Creative Problem Solving Lead Generation Innovation Mind Mapping Web Marketing Visual Thinking Web Content Management Editorial Blog Marketing Social Networking Content Srategy Visual Content Creation Campaigns Newsletters

Chuck Frey Education Details

  • Marquette University
    Marquette University
    Journalism
  • Continuing Education - Content Strategy & Marketing
    Continuing Education - Content Strategy & Marketing

Frequently Asked Questions about Chuck Frey

What company does Chuck Frey work for?

Chuck Frey works for Fathom Digital Manufacturing

What is Chuck Frey's role at the current company?

Chuck Frey's current role is B2B Content Strategist ✔ Brand Strategist ✔ Digital Strategist ✔ Entrepreneur ✔ Mind Mapping Expert.

What is Chuck Frey's email address?

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What is Chuck Frey's direct phone number?

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What schools did Chuck Frey attend?

Chuck Frey attended Marquette University, Continuing Education - Content Strategy & Marketing.

What are some of Chuck Frey's interests?

Chuck Frey has interest in Innovation, Visual Thinking, Marketing Communications, Marketing, Public Speaking, Personal Development, Photography, Advertising, Creativity, Web Strategy.

What skills is Chuck Frey known for?

Chuck Frey has skills like Online Marketing, Blogging, Digital Marketing, Content Strategy, Digital Strategy, Marketing Strategy, Content Marketing, Content Development, Email Marketing, Social Media Marketing, Strategic Planning, Social Media.

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