Chuck Frey Email & Phone Number

Hartland, Wisconsin, Us

Chuck develops and implements marketing strategies to help to grow the Fathom brand and its business units using targeted, creative, customer-centric content. He is focused on content planning, development, design, production, analysis, management and measurement to help drive new business leads and engagement with business units that make up the Fathom brand.

I handle writing and marketing projects for a variety of clients including construction equipment manufacturers and SaaS applications (developers of web-based business tools).

I am the author of the Mind Mapping Software Blog, the leading source for news, trends, tips and best practices related to visual mapping. I also write product reviews, and conduct research of the users of mind mapping software.In addition, I have written a best practices for mind mapping software e-book that has sold over 1,000 copies and several special reports that have helped attract new readers to my blog. I'm always experimenting with new business models and content types. I transfer my learnings from them these innovative projects to my full-time work.

Brookfield, Wi, Us

Plan and manage all aspects of content strategy and execution for the agency and its clients, with a goal of driving sales and business growth.Assisted the agency owner in refining Cultivate's brand and differentiating its services from competing agencies. This has resulted in a steady stream of new clients.Develop standards, systems and best practices for content creation, distribution and content repurposing.Developed salesperson LinkedIn training, which the agency now uses with clients to ensure sales alignment with our content strategy.After I took over the Cultivate blog, traffic to the overall website increased 5x and the agency catapulted to page one of Google search results for "Milwaukee content marketing" and "Milwaukee content strategy," where it remains today.

New York, New York, Us

Served as the business unit manager for CMI’s online training program, which helps marketers plan and implement successful content marketing initiatives. I was charged with growing the number of subscribers, adding more quality content to the curriculum and marketing it to the organization’s audience of marketing professionals and content creators.Solicited the best and brightest content marketing experts to contribute e-courses to the curriculum. Produced and published 14 new e-courses during 2015 based on the training materials they provided.Wrote marketing materials to promote the training program to CMI’s readers, including web pages, landing pages, e-mail copy, several white papers and a webinar script.Co-wrote a white paper on the content marketing knowledge gap that resulted in over 21,000 views on SlideShare and over 1,000 social shares.Added over 270 new students to the training program during 2015.Developed processes and procedures for onboarding new corporate training clients.Wrote articles for the CMI blog on a variety of topics. Wrote the show notes for CMI’s weekly This Old Marketing podcast.(Note: position was changed to part time (10-15 hours a week) on January 1, 2016)

New York, New York, Us

I approached CMI to offer my services as the former founder of a major web portal site. I was subsequently hired to help its staff to interview enterprise software vendors in the content marketing space and to write profiles for a Gartner-like special report on Content Curation & Conversation Tools. Since then, my work for CMI has expanded to include:● Researching and writing a Visual Content Marketing Look Book, which contains 25 outstanding examples of visual content. ● Repurposing webinars, Twitter chats and other existing content into new articles for CMI's website● Distilling Joe Pulizzi's and Robert Rose's This Old Marketing Podcast into concise, persuasive show notes each week.CMI's staff enjoys working with me because I deliver quality content on a timely basis.

Waterford, Wi, Us

I helped the company to promote its safety training programs and services to the construction and mining industries. I have helped the company build a strong brand in the mining market that resulted in significant growth in 2012-13. Spearheaded a major redesign of VISTA's 15-year-old website, from wireframing the design, working closely with an artist and coder to bring it to life, and migrating and updating the company's existing content to the new site. This website was a significant update to the company's brand. Developed an e-newsletter masthead design that extended the new VISTA brand to this medium.Published a technical paper about mine safety in the world's leading mining trade journal, Engineering & Mining Journal.Managed VISTA's booth and activities at major industry trade shows, including booth design and in-booth presentations.Worked closely with trade magazine editors to ensure that VISTA was represented in any special emphasis issues that were focused on equipment safety, training and simulators.

In 1/2002, I developed and launched the InnovationTools.com Web site as the first of its kind innovation "information portal." It contained the best news, articles, tools and resources on business innovation, creativity and brainstorming. As of 2010, it was the world's largest innovation website, receiving an average of 170,000 unique visits per month. In May 2012, the site became part of a joint venture with Sweden-based InnovationManagement.se. As of December 2012, the site's content has been merged with InnovationManagement.se to create the most comprehensive innovation portal in the world.

Milwaukee, Wi, Us

I was initially hired to develop the association's first website and to manage its information services strategy. Projects included overseeing the design, information architecture and content of websites for the association and 3 trade shows, development of a Chinese-language construction equipment site and managing the design and implementation of a new website after the association I worked for (CIMA) merged with another one to form AEM. Trade show technology experience included:● Evaluating and specifying virtual trade show SaaS applications● Online exhibitor manuals● Exhibitor space sales software● Countdown to the Show emails● Email communications to exhibitors and attendeesI was also responsible for implementation of several technology-related strategic initiatives, including partnerships to develop an industry-standard parts catalog for OEMs and a low-earth orbit telematics solution (for tracking the location and status of equipment).During the last 4 years at AEM, I moved horizontally into the marketing department to assist with writing projects and strategic initiatives, wrote a monthly member newsletter, managed its popular "CINN" industry news service and also managed several member councils. I also planned and launched the association's social media campaigns for 3 major trade shows.

Milwaukee, Wi, Us

Over a period of 8-1/2 years, established the agency as the pre-eminent source of PR for construction equipment manufacturers. Expanded the agency's PR business for Komatsu Dresser (a predecessor of Komatsu America) from 1 division to 5. Wrote and published the company's employee newsletter, and wrote columns and speeches for the company's CEO and president.Helped expand the agency's PR business to include campaigns for Toyota Industrial Equipment, JRB, CONEXPO-CON/AGG, Tramac and CIMA.

Bachelor Of Arts - Ba, Journalism

Education record