Advertising Specialist Incl, Digital/Social/Traditional Media, Print Project Mgr, Sales/Office Mgr
Tmg Media Direct
Social, Digital, Internet, and Traditional Media Marketing Specialist, Print Project and Sales Manager (Skilled in numerous computer marketing and data/list platforms including SalesForce). Also oversee the New Business Development Department. Responsible for all aspects of the company's Project Coordination, Quality Control, and Management of the Digital, Internet, and Traditional Advertising/Marketing departments. These departments include direct mail, print and inserts, TV/Radio Spots, Social Media & Digital Marketing, Website Design and SEO. Also responsible for all aspects of the company's own Public Relations Campaigns in the Northeastern U.S.Designed and implemented the following campaigns for each of our 40+ clients:• Senior Account Executive• Senior Print Project Coordinator• Managed advertising calendars and coordinated financial budgets for monthly advertising projects• Developed Business Development Call Centers to handle incoming digital and traditional leads• Developed and wrote content for direct mail and scripts for radio/television promotions• Data/List compilation and manipulation for direct mailing and digital campaigns• Managed dealership social media programs• Designed website landing pages which functioned in conjunction with digital/traditional campaigns• Set up and implemented telephone banks, 800 and vanity phone numbers for short and long-term promotions• Quality control of all outbound promotions and campaigns including sales department administration support by producing live and online presentation support using full MS Office Suite and SalesForce computer applicationsDuring this time I also played key roles in the development and launching of "The Car Ad Guys" and "Service Marketing 101, two specialized automotive advertising agencies with the sole purpose of driving leads and sales to NY, NJ, CT, and PA dealerships.
