Chuck Goding Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Conceptualize, design and produce projects to support client’s strategic goals that areconsistent with brand guidelines and marketing objectives for pharmaceutical, exhibit/trade show, medical association, marketing, YouTube channel clientele and more.

Addison, Il

*Developed and led integrated multi-channel marketing campaigns (eblasts, blogs, whitepapers,videos, social media, web), which historically average a 20%+ MQL to SQL conversion rate.* Orchestrated and directed Arjo's annual North American Sales & Service Meeting,($750K-$1.8M expenditure, based on number of attendees). Developed overarching themes inalignment with global and North American company strategy and meeting location, directionand coordination of all general session events including opening and closing sessions,staging, and evening events, from 2012 to present.* Instituted a fully integrated platform of sales and clinical collateral and presentations with unifiedmessaging and branding for Arjo’s clinical education and consulting program; outpaced 2015 salesover prior fiscal year by over 23%.* Comprehensive knowledge and expertise regarding Intellectual Property (IP), as well as extensiveFDA regulations for Class 1 and 2 medical devices.

Chicago, Illinois

*Created an interactive capabilities piece for a national medical litigation illustration company which resulted in the acquisition of four new $100K - $1M clients within the first two months of release.*Conceptualized, designed and produced projects to support client’s strategic goals that were consistent with brand guidelines and marketing objectives.

New Lenox, Illinois

*Conceptualized and directed the company’s first large-scale trade show booth, including custom-fabricated furniture and multimedia presentations that generated an increase in foot traffic by over 400% and yielded over $10M in show-related sales.*Orchestrated an integrated marketing strategy and cohesive brand redesign, consisting of a weekly e-newsletter, upgraded website, eblasts, blogs, social media, quarterly magazine – increased company awareness and sales opportunities by 340% over year prior.*Expanded existing team of five to nine by recruiting a copywriter/social media manager, web/digital designer, and two art directors.

Mundelein, Illinois

*Conceptualized and directed Medline’s corporate rebrand. Developed brand standards and guidelines for collateral, website, and packaging.*Developed and designed an Advanced Wound Care Educational Program Kit (Compass F314), which was wholly responsible for securing an exclusive 34 facility nursing home group, and a 630% gain in sales overall.*Branded the Personal Care (incontinence) Division (e.g. catalogs, ads, collateral, educational programs), resulting in the division receiving GHX’s (formerly HPIS) “2006 Best In Class Award” for “highest year-over-year market share increase.”*Designed and directed an introductory mini-catalog for a new high-end textile line (Feels Like Home), which drove $650K in sales in the first three months alone.*Instrumental in the planning, restructuring and growth of the in-house marketing and creative department to better serve the burgeoning needs of the organization; significantly increased levels of efficiency and accountability as a result.

Phoenix, Arizona & Chicago, Illinois

*Created a nationwide tourism ad campaign for the City of Chandler, AZ – credited with increasing overall tourism by more than 150%.*Created an innovative means to obtain restaurant patron data for the Phoenix Hard Rock Cafe, in the form of a Mad-Lib inspired “Personal(ity) Ad” – dramatically increased data collection by over 300%.*Designed and implemented a fully interchangeable tradeshow exhibit program (to be utilized internationally) by The Thunderbird International Graduate School – responsible for increasing foot traffic by over 130%.clientsCities West Publishing (Phoenix Home & Garden, Scottsdale Scene magazines), City of Chandler, Hard Rock Cafe (Phoenix), Hartnett Publications (SportsArizona magazine), International Academy of Design & Technology (Pittsburgh, PA), Katharine Gibbs Schools (Boston, NYC, Philadelphia), Market Direct, NeoPlanet, Phoenix Newspapers Inc. (the Arizona Republic), Play & Leisure, Scottsdale Culinary Institute, Thunderbird Balloon Classic, Thunderbird – The American Graduate School of International Management, Western Culinary Institute (Portland, OR)

Phoenix, Arizona

*Successfully managed and directed a “preview presentation” of new medical glove boxes and coordinated collateral material for SmartCare; completed one month’s worth of work in less than 1.5 weeks – awarded a $13 million contract by Premier Hospital Network as direct result.*Directed and coordinated a complete redesign of packaging for 40 medical glove boxes; completed in less than two months at 20% below budget.*Formulated and implemented all processes/procedures for newly-created SellSmart (real estate) “personalized” product division – created + established all product templates/formats/operating procedures, artwork guidelines (for submission of logos/photos by customers) and trained CSRs (re: such) – won a “Peak Performer” award for my efforts.*Awarded “Recognition of Excellence” for exceedingly high recall/response rates (compiled by Baxter Research Corp.) by AORN magazine in 1998 – for ElastyLite™ glove ad design.*Assumed a major role in a voluntary “peer recognition” program (Peak Performer committee) while at SmartHealth; regularly prepared presentations and spoke before the entire company (280+ employees) honoring other’s performance.

Bfa, Graphic Design

Activities and Societies: Golden Key National Honor Society, Phi Kappa Phi (honors fraternity), Phi Sigma Kappa (social fraternity).

Education record