Chuck Grothaus Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

Creating strategic messaging and content for the largest global audiovisual and unified communication/collaboration service provider. Corporate branding and reputation management, external and internal communication, partnership co-marketing, digital marketing; connecting with influencers via traditional and social media; event marketing and video production. The goal: To enhance AVI's awareness, develop new business opportunities, and keep employees engaged with company initiatives.

St. Paul

Crafting messaging, managing issues and connecting with influencers via traditional media and social media. The result is enhanced company awareness, new business opportunities, new revenue opportunities, and highly engaged employees.Since launching my consulting practice, I've focused on providing thoughtful communication and design for each client I support. Results include:- Establishing a cadence of news release announcements and unique digital content that helped a small business grow from $35 million to $110 million in annual sales.- Creating an integrated marketing communication strategy (with measurements) for an educational institute - expanding its reach and brand awareness from "regionally known" to globally recognized.- Creating and implementing an employee outreach plan which enhanced employee loyalty and reduced turnover.

Saint Paul, Minnesota

Taught Writing for Strategic Communications to undergraduates in the Communications Journalism Department at the University of St. Thomas. Partnered with Metropolitan Council to engage students in a practical communication experience to provide the Council with social media outreach recommendations

Role included strategic communication planning and reputation management. Writing internal and external communication plans and executing plans across the Optum organization. Executive thought leadership initiatives. Mergers and acquisition communication and integration. Social media and media relations to build awareness of Optum as a company that makes the health system work better for all.Tactical Successes Included:- Implementing an acquisition and merger communication strategy used to efficiently on board thousands of employees and integrate six acquired organizations.- Developing messages for Optum's Innovation team to improve awareness of the organization's efforts to lead in healthcare innovation.- Creating internal and external communication plans for Optum's first-ever cause-related marketing initiative resulting in awareness of the company's offerings that directly benefited U.S. veterans.

Managed media relations and corporate PR operations including reactive and proactive outreach to local, regional and national online, print and broadcast journalists. Developed quarterly financial earnings news releases and messaging and managed PR operations budget.- Created and implemented a company-wide internal and external communication plan focused on innovation resulting in new relationships with med-tech focused associations and regular appearances in Tier 1 news outlets including The Wall Street Journal, CNN, CNBC and The New York TImes.- Created and managed public relations tools for a team of 15-plus PR professionals including metrics-driven report tools, Lexis-Nexis research and measurement, and media database tools resulting in high performing and efficient teams.- Served as editor of the organization's tone and voice, managing content in ~140 publicly issued news releases annually.- Established and managed Medtronic's first-ever corporate Twitter feed, leveraging company news and thought leadership messages.

Directed all aspects of internal and external communications, integrated marketing communications and media relations. Results include:- Led internal and external communication efforts in the acquisition of a German-based technology provider - creating and distributing messaging to audiences throughout Europe and the United States.- Directed and mentored the work of four communication professionals who supported three business units providing counsel and support in day-to-day PR and messaging efforts.- Implemented monthly, results-driven reporting mechanisms to show senior executives the impact effective public relations had on organization awareness and reach. - Managed issues related to industry downsizing, creating messages to position the company favorably with investors and stakeholders as the business re-invented itself.

Ba, Corporate Communications

Activities and Societies: News reporter, news editor and mentor/writing coach for award-winning college newspaper. One of four students.

Executive Education/Professional Development, Business

Mini MBA Program featuring Z-Class Business Simulation.

English