Founded Customers SaySo, creating authentic and emotionally honest customer video content to validate brand promises. Developed particular skills in creating customer stories that are more effective than advertising, as they help shoppers learn and decide as they navigate their purchase journey. Hundreds of interviews produced learning and insights from happy customers to attract similar audiences and new customers based on brand values that resonate with current customers. Created 3rd party websites for trustworthy auto dealers for distribution of customer videos.Tier 3 advertising has become grossly inefficient requiring more trust in digital reporting than sales results. Consumers find Tier 1 ads appealing but brands enforce a level playing field between dealerships; with the same inventory, rebates, incentives, websites and access to brand leads. A dealer can offer a compelling differentiation to win a larger share of the brand pie in their market, by providing the most appealing differentiation to shoppers; the credible and authentic video testimonies of happy customers. Customers SaySo has a simple, proprietary method for creating authentic testimonials and a method for dealership marketers and salespeople to get the influence of their happy customers in front of shoppers at any point of contact. Happy customers foster happy shoppers and happy customers produce markedly better margins. Let the other guys compete on price, while you make money making customers happy.

I designed, WhirlyGoRound, indoor playground furniture for kids ages 4-10; an heirloom quality thrill-ride crafted of bamboo and manufactured in our Crab Orchard, KY plant. Sold direct to consumers online. A passion project and rebirth of the "Fun Factory" founded by Spud Melin and Rich Knerr (Wham-O), using phenomenal properties of physics to generate PhysActive Fun. Designed Shopify site, wrote all copy and produced all social media videos for the product.