Chuck Melton Email & Phone Number

Frisco, Tx

.• Achieved sales increase of $52 mil to $108 mil in 5 years (+107% increase)• Executed private brand initiative from $3.2 mil to $10.3 mil in (+221% increase)• Work with all related teams of marketing, planning, store ops, and visual to execute growth strategies • Developed essential tools for new order worksheet to help private brand assortment planning as part of the round-up process with Business Therapy consultants• Train and mentor assistant buyers, allocators and CICS order entry associates

Klearpath consultants specialize in collaborating with both small and medium size retailers and wholesalers to build successful platforms to achieve growth. We connect the dots to supplement current strategies and execute timely game plans to compete in today's ever changing retail landscape.Klearpath brings retail business tools to make your life easier. Key item tracking, vendor planning, and store performance matrix help you make clear decisions about your business strategies. We can help you develop your own brand. Maintaining brand integrity and cohesiveness is key through design and material selection. Establish your own brand and reap the margin from being exclusive and treating your customers to something special. From sourcing primary vendors and factories who specialize in your product categories to monitoring all product through the development stages we want your brand to be recognized as award winning.E-commerce is critical in today environment. Dollars spent on the web have steadily increased year after year and we now are moving into mobile purchases. Get your store established on the web, create dynamic e-mail campaigns, and establish your business through all relative social media. Understanding your consumer is key to making the right decisions about your business. The life cycles of brands, product categories, and seasonal items can make or break your success.http://www.klearpath.com/

Little Rock, Arkansas Area

• Winner of Dillard's Pacesetter Award for 2011• Support Men’s Gifts & Accessories area in all merchant functions with a sales volume of 35 million• Execute assortment plans, develop promotional strategies for product classes• Work with replenishment buyer to ensure proper stock models and store rankings• Create and provide direction for store plan-o-grams and signage and communicate initiatives with the Visual department and stores• Analyze OTB and take action as necessary on changes to future orders, RTV’s, pricing, or markdown strategies

• Responsible for all men’s outdoor market product assortment in 116 locations at an annual volume of $33 million• Responsible for inventory, sales, margin dollars, and margin rate planning for seven classes and 31 vendors• Worked directly with planning team, product development team, direct team, marketing department, and store management to create store assortments that are visually impactful, trend/brand appropriate, and focused on key items• Generated additional $300,000 in margin over plan in the first quarter of 2010• Created regional assortments for seasonal product and brand identity• Responsible for maintaining brand equity within varied store volumes through product assortment• Used merchandising system (RMS) and reporting tool (RDW) to generate reports for sales and store data to interpret day-to-day business

• Responsible for all merchandising, product development, sourcing and financial aspects for men’s tops with sales of $16 million from 18 brick and mortars, catalog, and internet• Responsible for inventory, sales, and gross margin planning for seven classes and ~18 vendors• Directed and developed private brand programs and strategies. Worked with vendors and factories overseas to build the private brand (Double S) from design to production in wovens and knits• Develop in-store and online promotions to drive top line sales• Used café data and multiple merchandise systems to track key items, perform vendor and product analysis, and to effectively plan• Oversee replenishment system (CRO) for brick and mortar stores

• Oversaw design concept, sales, and merchandising websites for Corral West, Sergeant’s, Western Warehouse, and Work Wear Depot• Designed and allocated all email blasts for each format• Developed cross-merchandising platforms to initiate multiple purchase • Responsible for Sergeant’s catalog development, distribution, and call center. Developed specialty catalogs based on seasonality• Supervised team of eight including web operations, call center, and picking/shipping centers• Worked with 143 brick and mortar locations to develop consistent marketing strategy for the direct business

• Responsible for all merchandising, product development, sourcing, and financial aspects for the men’s division and kid’s division with $40 million in sales• Increased sales 60% in two years for 49 store locations• Directed and developed private brand programs and strategies. Worked with vendors and factories overseas on design to production for private brands (Cody James, Angel Ranch, Big Rooster, Lil Chick, JobSite, and Silver Mesa)• Traveled to international countries, visited factories, and met with new manufacturers to develop new resources for private label production• Developed marketing campaigns through print, radio, and billboards• Develop sales strategies for product assortments using various merchandising systems, including En Vue Sku, En Vue Class, STS, NSB, and Apropos• Used merchandising tools such as key item planner, department plans, vendor plans, and open-to-buy to run daily business

• Responsible for $10-$15 million volume for targeted mid tier department stores• Developed sales strategies and product assortments for major department stores including, but not limited to: JCPenney, Academy Sports, TSA, A.A.F.E.S., Belk, Robinsons-May, Peebles, Stage, Mervyn’s, Gottschalks, Foley’s, and Big 5 Sporting Goods• Developed and maintained relationships with key retailers• Maintained systems and set ups for retailers• Responsible for sales and gross profit analysis

• Responsible for trend / color analysis, and trend presentation• Developed private label tech packs • Quality assurance and fit assurance• Sourced new products, fabrics, and designs• Developed brand strategies for all levels of private label, and worked with buying team to insure consistent flow of product based on seasonality and brand visibility

• Responsible for merchandising young men’s bottoms and outerwear, with $60 million sales volume and 453 locations• Tracked and planned product assortment, promotions, and product knowledge packages• Responsible for private label development in jeans, pants, shorts, swim, and outerwear, which represented 30% of overall sales volume• Increased sales for young men’s bottoms by 177% • Partnered with visual and merchandising teams to plan floor-sets and product test programs• Responsible for 20% of company sales volume ($60 million in sales volume in 2003)• Analyzed different segments of business using variety of reporting tools such as key item tracking planner, vendor planning forms, and private label tracking planner

• Oversaw merchandising and planning for all mens clothing, footwear, and accessories for 9 locations in the mid-south• Media buying for print, radio, and catalog development• Responsible for product development for private brands (King Cotton, Johnny Cotton, and Male Brand)• Collaborated with store design, visual merchandising, and fixture development teams• Utilized merchandising systems (R.M.S.A. and CDS) for planning, tracking sales, open-to-buy reports, and tracking product assortments. • Produced in-store graphics

• Responsible for $15 million in sales that include 9 locations• Supervised 9 store managers, assistants, and store sales staff

• Oversaw Mall of Memphis location including assistant manager and 8 sales associates• Responsible for 1.5 million in sales• Responsible for sales training and visual merchandise training

• Worked as sales associate and developed significant clientele base

• Responsible for core company development to lead to franchise concept including: investments, sales strategy, training of sales, inventory control and customer service

• Worked with customers on sales floor daily. • Responsible for training, merchandising, establishing clientele, inventory control, and customer service

B.B.A., Marketing

Bachelor, Business Administration; Marketing