I🎯 Your SaaS company has product-market fit. Now you need a proven marketing leader to scale—without the enterprise-level price tag.Sound familiar?• Your scrappy marketing team needs strategic direction• Your sales team craves qualified leads, not just MQLs• Your marketing spend isn't delivering the pipeline it should• You're spending too much time being the de facto CMOHere's the truth: You don't need a full-time CMO yet. You need battle-tested leadership that can:• Transform your marketing budget into predictable pipeline• Turn your existing team into a revenue-generating machine• Deploy proven SaaS marketing playbooks that actually work🚀 Why Partner With Me?🔹 20+ years driving growth across 6 successful SaaS companies🔹 10 years Agency experience driving results for consumer and B2B brands🔹 Proven track record of building high-performance marketing engines🔹 Deep expertise in both strategic planning and tactical execution🔹 Start-up experience including as a founder and serving in both marketing and sales roles🔹 Immediate impact without the $300K+ annual commitmentWhat You Get:✨ Strategic leadership that drives immediate pipeline growth✨ Proven frameworks your team can execute today✨ Sales and marketing alignment that actually works✨ Your time back to focus on running your company✨ CMO-level expertise at a fraction of the cost ✨Outsized results with a right-sized commitment.

[B2B SaaS Continuous Experience Optimization Platform for Frictionless E-Commerce Experiences]Building marketing team from ground up, with focus on demand generation. Marketing to enterprise and mid-market brands operating large-scale e-commerce websites in Retail, Hospitality, Healthcare and Financial Services in US, EMEA and APAC.

[B2B2C SaaS SaaS Guest Engagement Platform (Unified Text Messaging, Offer Management & Loyalty)]Lead marketing/brand strategy, demand generation, product marketing and corporate comm. Marketing to enterprise, mid-market and SMB markets in QSR/Casual Dining, Convenience Store, and Retail; clients include Subway, Sonic Drive-In, Baskin Robbins, Circle K and Checkers.- Built company’s first marketing team (including SDR team) from ground up, launching 360-degree ABM program with mix of paid, earned and owned media within 90 days.- Produced pipeline with more than 1,000 inbound qualified leads and $4M+ in new logoopportunities within four months of launch.- In first 120 days, spearheaded program to help clients navigate COVID crisis, resulting in zeroenterprise client loss, 34% increase in platform usage and YOY revenue growth of 32%.

[B2B2C SaaS Platform for Digital Identity Resolution and Advertising/Marketing Activation]Built marketing team, repositioned and updated brand from decade-old SMS platform revolutionary mobile-first SaaS identity and adtech platform helping drive rapid growth.- Developed and implemented demand generation machine producing more than ~7,500 new prospects annually and feeding into an ABM strategy designed to maximize sales conversion. - Hired and implemented SDR team, implementing full-cycle sales enablement/CRM/content/lead development and qualification systems and processes with continual A/B split testing and program/message refinement.- Led product management and marketing, driving product roadmap and platform evolution to achieve maximum revenue growth and strategic corporate value.- In past two years, also assumed leadership of direct and channel sales teams, doubling average dollars closed per rep, by implementing critical processes and systems to ensure consistent data capture and lead follow up, accurate sales planning and forecasting.- Assisted in landing and managing key partnerships, including AT&T, Nielsen, NBC, DISH, Experian, Acxiom, Deluxe and Catalina Marketing- Raised company’s visibility through aggressive thought leadership, analyst relations and public relations efforts, resulting in ongoing media exposure, interview opportunities and industry visibility for co. execs.- Strong strategic contributor, spearheading key research efforts to understand market trends and emerging opportunities and help drive business strategy and growth. - Actively participated in securing multiple rounds of investment from venture capital and strategic investors.

[B2B SaaS Platform for Building and Distributing Fundraising Products for High School Athletics, K-8]Built proprietary SaaS technology platform to fundamentally improve how fundraising products are delivered and redeemed, resulting in industry-transforming products and selling opportunities previously not possible.- Launched company with acquisition of assets and hiring of key team members from Varsity Gold.- Implemented lead generation programs securing significant nationwide distribution, with our product line being sold by more than 1-million K-8 and high school athletics students fundraising.- Developed proprietary business development process, yielding partnerships with major brands including NFL, NBA, MLB, NHL, NASCAR, GameFly, Omaha Steaks, Restaurant.com and Care.com.- Marketed and sold ~10,000 memberships via e-commerce annually for DTC online golf discount SaaS platform through affiliate marketing, social media, public relations, PPC, SEO, digital advertising and large-scale e-mail campaigns.- Led and managed organization, including company marketing, sales, product strategy and development, P&L, HR and capital/cash management.

[Dominant Industry Leader in Fundraising Products and Systems for High School Athletics, K-8]Built company’s first product and brand marketing teams, enabling company to maintain dominant lead in highly competitive fundraising market and profitably grow to $100 million in sales.- Re-launched core product line, which had been adopted by only 20% of sales force, increasing units sold 3x in two years – making company #1 in category sales nationally.- Negotiated and launched several exclusive, unique, high-margin products by partnering with venerable brands including Otis Spunkmeyer, Omaha Steaks, Time Inc. and Restaurant.com.- Revamped and standardized brand and promotional messaging across all divisions, developing effective campaigns, programs and twice-annual national sales meetings for national sales force of 250 sellers.- Built disciplined product development and piloting process – lead to successful launch of first revamp of flagship product in ten years, growing profit per group 46% and creating substantial barriers for competitors.

[Consulting Practice Creating Big-Business Sales and Marketing Systems Adapted for SMB Market]Provided business development and developed marketing programs to SMB market: up to $30 million in sales. Industry focus: Education, Office Interior, Sports Membership Programs and Home Improvement.- Helped grow revenue 300% in less than two years. - Took marketing practices previously proven with much larger clients and modified them – creating customized business solutions for smaller businesses. - Created and managed comprehensive lead generation programs for numerous clients, reducing one client’s cost-per-sale by 12% while growing revenue 2.5x and doubling another client’s profit per sale.

[B2B SaaS Platform for Solve Critical Challenges in Mailroom Efficiency for Fortune 1000 and Universities]Envisioned and helped build this B2B direct mail marketing service. Developed partnerships: mail operations outsourcers, industry trade associations and the USPS. - Pioneered the business programs and processes, which became corporate standards. - Built the direct marketing industry’s first and only database of undeliverable corporate/business contacts. - Developed new online solution for getting database information from companies with incompatible HR systems. - Resourcefully overcame the hurdle of gaining trust from large companies securing 112 Fortune 500 clients, in most major industries, plus nearly 200 colleges/universities.

[B2B SaaS Platform for Human Resources and Employee Benefits for SMB Market]Rapidly built an industry-leading brand position for this hosted application provider for HR/Benefit Admin. Reports: 9, P&L of $10 million. - Developed comprehensive demand generation program that produced 4000+ leads in first year with a 29% conversion rate. - Acquired 300 accounts in 12 months – the fastest growing company within our industry.- Actively participated in initial capitalization of the company, including VC and all rounds of funding.

[Fast Growing NYC-based Digital Marketing Agency, Acquired by Compuware] Provided leadership key to the rapid growth and turnaround of this NYC-based interactive marketing agency. - Overhauled most programs and processes, streamlining efficiencies, reducing costs. - Clients included: Lee Jeans, Sprint, HealthNet, and Johns Hopkins School of Medicine. - Prepared company for its successful sale to CompuWare at 6X+ sales revenues.- Led change in client focus – towards larger, more complex projects. - Tenure underscored unique ability to quickly turnaround underperforming sales and operations.

[Leading Independent Full-Service Ad Agency]- Rose quickly from Account Supervisor to SVP leading team managing $50M in advertising spend.- As member of leadership team, helped grow agency from $100M to $300M agency in four years.- Built new division focused on database marketing growing billings to more than $20M annually; led acquisition of digital agency, managing digital division following the acquisition. - Clients included: Sears, Cellular One, Bellsouth/RAM Mobile Data, CITGO, Lee Jeans, Whitehall Jewelers and Health Midwest.