Chuck Shaw Email & Phone Number

Mountain View, Ca, Us

As the leader of the AMER facilitation team, I take on a dual role as both a player and coach/manager, responsible for enhancing the skills of Google's Global Business Organization in core sales and leadership competencies. Overseeing the delivery of 20+ unique workshops tailored to various audiences, ranging from new sellers to Director level, my specific duties encompass:- Directing the AMER facilitation team's facilitation, upskilling and workshop responsibilities.- Personally leading (either solo or as a co-facilitator) workshops to develop and refine sales skills, decision-making abilities, leadership qualities, coaching techniques, and proficiency in our Search, Demand Gen, PMax and Video solutions, as well as measurement solutions, audience targeting, and campaign implementation and optimization strategies.- Leading the formulation and implementation of sales enablement processes to ensure operational consistency and boost productivity across the organization.- Pioneering the creation and execution of the Trusted Advisor program, a three-session workshop designed for our external agency partners' mid and senior-level leadership. The program has resulted in a remarkable 100% increase in confidence levels regarding core sales skills among our agency partners.

Mountain View, Ca, Us

In my role, I held the responsibility of fostering impactful partnerships at both agency and client levels, aimed at driving business growth for Spark Foundry and other agencies. Key highlights of my contributions include:- Spearheading the development of strategic alliances with Large Customer Sales (LCS) and Google Customer Solutions (GCS) clients, with a primary focus on scaling annual investments and fostering enduring partnerships with Google. This involved curating comprehensive product and solution training initiatives and leading annual negotiations with agency leadership.- Chairing the Head of Industry Council for two years, where my focus was on fostering community building and driving effective team development strategies for our Large Customer Sales teams.- Achieving impressive ~30% annual Year-over-Year (YoY) revenue growth for assigned agencies.- Pioneering and scaling Google's initial FVP (Full Value of Partnership) business planning process across the United States. This initiative aimed to maximize the impact of agency partnerships and cultivate long-term collaborative relationships.- Cultivating stronger relationships by orchestrating immersive experiences for agency and client teams, such as product immersions, retail summits, leadership workshops, and cultural sessions.- Collaborating closely with agency stakeholders to provide unique insights and foster enhanced team collaboration, resulting in the creation of top-tier Full Value Partnership plans (JBPs) for Spark Foundry, Blue449, and Assembly.- Leading a two-year initiative aimed at addressing operational challenges within specific HoldCo proprietary buying teams, facilitating smoother collaboration between our partners and internal teams.

London, Gb

Primary responsibilities include:- Agency lead tasked with embracing, evangelizing and executing the vision for Subway.- Lead national media strategy and implementation for Subway across all platforms (TV, Digital, Print and Radio).- Ensure delivery of comprehensive, insight/idea-driven communications plans.- Build, strengthen, and/or maintain relationships with all stakeholders - - starting with our clients, but ranging from other agencies to key industry players, products and services inside and outside of GroupM/WPP.- Manage workload and processes across internal teams to ensure highest quality product, cross-team collaboration and process efficiencies.- Responsible for the education of all teams on agency initiatives, key product offerings and the showcasing of the work product.

New York, Ny, Us

- Instructor of integrated media strategies course (Spring, Summer and Fall semesters).- Developed and implemented full course curriculum covering how to effectively plan and activate multi-media tactics across both brand building and direct response objectives.

Primary responsibilities included:- Managed account management teams handling the top agency clients in the New York and Florida offices.- Successfully grew revenue and margin month-over-month across clients.- Led analytics task force responsible for rebuilding systems, processes across all divisions and enhancing overall analytical offering for clients.- Managed agency fee negotiations and development of SOW’s across clients.- Member of MediaWhiz’s Executive Committee that is responsible for setting internal policies, identifying category growth areas, approving agency investments and developing staffing strategies.

New York, Ny, Us

Primary responsibilities included:- Responsible for media and process integration across clients/agency departments (planning, broadcast, digital, and operations) for New York and Los Angeles offices.- Led agency new business efforts with prospective clients. - Managed agency fee negotiation and development of SOW’s across all media channels.- Responsible for establishing and/or growing relationships with select agency partners.- Led development and implementation of internal multi-media training program.

New York, Us

Primary responsibilities included:- Managed multi-media account planning teams and accountable for client profitability (achieved revenue gains of 21% across key agency clients).- Led new business efforts with prospective clients and partner agencies that generated significant increases in annual revenue.- Member of ID Media’s Executive Committee responsible for setting internal policies, approving agency investments in systems/technology and developing staffing strategies.- Managed a task force in developing the agency’s proprietary reporting and knowledge center.- Developed global planning/buying process for major technology account across the IPG network.- Responsible for the development and implementation of internal multi-media training program.

New York, Ny, Us

Primary responsibilities included:- Successfully and profitably directed media strategies of cornerstone multi-media accounts. - Responsible for managing media teams in both New York and Los Angeles.- Developed and implemented agency’s holistic marketing results tool.- Account management representative on new business development.

Boston, Massachusetts, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us