Collaborating with staff, consultants, and partner organizations to serve the mental health needs of rural Americans by:• Listening to and providing forums for courageous people to share their experiences with mental illness;• Connecting rural Americans across the country with existing mental health resources, including crisis and suicide hotlines, via www.RuralMinds.org; • Identifying gaps in mental health information and services;• Partnering with community leaders and organizations on mental health initiatives;• Collaborating with individuals and organizations to improve rural mental health including rural residents, donors and volunteers, large and small nonprofits, and socially responsible corporations with a strong interest in the health of rural Americans; and,• Developing new educational resources and support services to address the unmet needs for mental health in rural communities throughout the United States.

Providing strategic counsel, content development and project management

• Led the development & execution of strategic programs, content, and services in collaboration with global & regional pharmaceutical partners, medical experts, and other cancer non-profit organizations • Connected with leaders of prostate cancer support groups within national network for the voice of prostate cancer patients that drove strategic priorities for educational content & support services • Created programs that benefited patients & aligned with treatment therapies through sponsorship support from 30+ pharmaceutical companies including Amgen, Astellas/Pfizer, Bayer, Genomic Health, Janssen, Novartis, Sanofi• Led organization to identify unmet/under-served needs of men with prostate cancer; focused on patient-centric healthcare with patient empowerment for informed/shared decision making • Led patient advocacy initiatives to support legislation for insurance coverage for new prostate cancer drugs & medical devices, access to care, research funding; activated local constituents for grassroots initiatives, nominated DoD consumer reviewers for prostate cancer research • Led team of professionals in creation & presentation of educational content featuring leading medical experts at online/in person events (21 original events since 2016)• Developed annual budget of nearly $1 million raised through corporate sponsorships, grants & donations• Managed revenue & expenses, generation of monthly financial statements, organization administration, and transparency to stakeholders• Secured pro bono professional legal services & public relations services valued at more than $300K • Created online patient portal for assembling prostate cancer healthcare provider team • Expanded support services with multiple monthly phone support group calls for patients, caregivers, gay men, support group leaders • Represented the voice of prostate cancer patients as key opinion leader on industry panels, presentations, roundtable discussions, and as Us TOO media spokesperson

• Developed integrated communications strategy including website, email, monthly e-newsletter, social media, events and webinars, digital and printed educational materials, updated logo and branding• Conceptualized and managed comprehensive website update of content, design and navigation to prostate cancer diagnosis, imaging, treatment options, and side effect management • Expanded relationship with corporate sponsors and collaboration with industry stakeholders to address the needs of patients and caregivers with educational programs, materials, and services• Increased donations from individuals with creation of ongoing annual holiday fundraising campaign with digital distribution and mailing of printed materials• Developed content to promote and present the Us TOO 25th anniversary educational symposium

• Developed strategic marketing and communications supporting agency expertise in digital relationship marketing for rare disorder therapy clinical trials, therapy launches and drug commercialization for biopharmaceutical companies including Baxter, Genzyme, and Lundbeck• Created content for website, email marketing campaigns, e-newsletters, blog posts, business development presentations, patient advocacy initiatives, white papers• Led public relations outreach increasing agency brand exposure in print/digital healthcare industry publications

• Led project to develop strategy and content (print and digital) for advanced prostate cancer patient education guide for disease diagnosis, treatment options and side effects; managed collaborative input from nine industry experts, physicians and patient KOLs to create original educational content addressing the needs of patients and caregivers• Promoted Us TOO 20th anniversary patient advocacy summit and symposium through public relations, advertising, promotion, email marketing and patient advocacy communications • Generated national media coverage around relevant educational activities and annual events

Employment at various agencies promoting consumer packaged goods and services from national Fortune 500 clients with leadership and management experience including:• Four years as Director with Edelman Public Relations Worldwide developing content and managing national consumer programs for Miles Laboratories/Alka-Seltzer, Kraft, Quaker Oats• Four years as Director with Frankel & Company (acquired by Publicis) developing and implementing integrated marketing event promotions for Amoco, General Motors, U.S. Postal Service, Rollerblade• Six years as Director with Donnelley Marketing managing national event marketing programs for Apple, ABC Television, AT&T, Hershey, General Foods• Six years as Founder and Sole Proprietor of Horizon Communications managing national marketing promotions for Bailey’s Irish Cream, Saran/SC Johnson QuickCovers, Splenda No Calorie Sweetener, Wrigley’s Extra Polar Ice, SinuCleanse• Four years directing experiential marketing, leading promotional initiatives for commercial seating designer/distributor, and establishing strategic alliances for industry trade shows