Creative Director
Garden City, Ny
I manage 8 Direct Reports: 7 full-time Artists for the KitchenAid, Farberware, All Recipes, Instant Pot & Drew Barrymore Beautiful businesses, plus 1 Data Asset Manager.•Assist the VP of Creative Services in overseeing the entire 26-person staff of artists, copy editors, traffic managers and 2 person photo studio.•Involved in all aspects of creative services workflows.•Digital design - direction for e-commerce brand stores, A+ and enhanced web pages, including photography direction for lifestyle images and infographics.•Print - concept design, production, die line creation, prepress, art directing teams, directing photo shoots.•I also develop workflows, liaise with category management, industrial designers, marketing, sales and outside contractors & partners.•With Adobe XD, I’ve built wireframes and brand store/A+ interactive mockups for clients and sales teams.•Using SketchUp, Adobe Dimension, Strata/Blender 3D, along with Illustrator and PhotoShop, to enhance our sales presentations with more realistic renders of our items and packaging in retail environments.•Experience using Adobe Dimension to create detailed designs for clients, then exporting them to Adobe Aero for a Mixed Reality experience, where the models can be seen and manipulated in your environment using a mobile device.•In 2019, planned and oversaw Creative Services migration from using in-house servers to Google Drive Cloud Storage, resulting in zero downtime as the company switched to remote work in March 2020 due to the pandemic.•Budget, purchase and administer all department Macs, their software, printers and new digital asset management system.•From 2000-2017, as Associate Creative Director, oversaw the Photography Studio, managing the 2 photographers and their scheduling.