Elected to the Board in 2024

Marketing projects and consulting insight for corporate clients and expert networks on a contract basis. Have worked with Gerson Lehrman Group (GLG), Coleman Research Group, Office Depot, Choice Hotels, Hospitality Sales and Marketing Association International (HSMAI), Penn Foster, USA Today and Dunkin’ Brands.

Smash My Trash® is a disruptor company that is revolutionizing the commercial waste industry. Smash My Trash franchise owners use proprietary technology to reduce waste volume by as much as 70%, saving business owners money, time, and aggravation.Smash My Trash is serious about environmental stewardship. Our service significantly reduces vehicle CO2 emissions by decreasing the volume of hauling trucks on the road, and we reduce landfill space required by increasing the density of every haul.

SH Franchising, LLC is the parent company of two leading brands that serve seniors, Senior Helpers and Town Square. As CMO, I lead the marketing activities for both brands including marketing strategy, brand positioning, corporate communications, media planning, digital and public relations.Chief Marketing Officer, Senior HelpersSenior Helpers is a premier provider of in-home care services. We operate through 313 locations in 48 states in the US and have operations in Canada and Australia. Our services range from specialized care for those with chronic diseases to companion services for seniors looking for assistance with daily activities.Senior Helpers is the first national in-home care company to be certified as a Great Place to Work, and the company has been named by FORTUNE Magazine as one of the Best Places to Work in 2019 and 2020. Chief Marketing Officer, Town SquareTown Square is a new, innovative business line that is positioned to disrupt the adult day care industry. Town Square provides specialized activities for seniors in an immersive, nostalgic environment that replicates a 1950's town. Our state-of-the-art reminiscence and engagement activities include tangible prompts from the past, which help improve mood and sleep quality, and reduce agitation among those with Alzheimer’s and other forms of dementia.Town Square has been recognized as offering a unique and needed service by ABC Nightline, Wall Street Journal, Baltimore Sun, Health Care News, WAMU, Forbes, AARP, Entrepreneur, US News and World Report and NPR.

K12 is an $872 MM revenue public (NYSE: LRN), technology-based education company that is the leading provider of online charter school education for children in kindergarten through 12th grade in the U.S.Led all marketing activities including strategy, planning and execution. Scope included all demand generation and campaigns, public relations, performance reporting, new product launches, website development, creative, content development, market research and corporate, field and institutional marketing.Developed a new go-to-market strategy and business plan that re-positioned the brand. Results included increased conversion and reduced the cost-per-acquisition. The new approach attracted customers with higher engagement, increased satisfaction and improved retention. Brand perception increased in key categories of quality, leadership, trust and customer focus.

Appointed to the Board of Directors of this joint venture with Middlebury College by the CEO of K12.

Elected to the Board by industry peers. HSMAI is a global organization of sales, marketing and revenue management professionals representing all segments of the hospitality industry.

Served as chief digital officer with global responsibility for online services in 90+ countries for 10 brands, 3,750 hotels, the HHonors loyalty program and corporate. Built best-in-class global team. Replaced all brand and loyalty websites, managed all paid and organic search, oversaw online advertising, updated all mobile apps, and oversaw social media.

Appointed to the Board of Directors by the CEO of Hilton Worldwide. Room Key was a joint venture meta search company. Members included Hilton Worldwide, Marriott, Choice Hotels, IHG, and Wyndham Hotels.

Recruited to Chrysler from their digital ad agency, Organic (Omnicom)Led media planning and buying, campaign measurement and digital activities. Oversaw digital marketing strategy and operations including brand and dealer websites, online advertising, paid and organic search, lead generation and performance measurement.

Account lead for day-to-day activities for Jeep, Chrysler and SRT brands.

Selected by senior management to lead and manage the development of Ford division's online strategy and Customer Relationship Management (CRM) integration

Appointed to the Advisory Board by the Global SVP Marketing and Sales at Ford Motor Company. The role provided client input to help guide Forrester's research plans and projects.