Chuck Trierweiler Email & Phone Number

Washington, Dc, Us

Adelphi, Maryland, Us

Responsible for developing and implementing a comprehensive, global approach to marketing and admissions that aligns with the university’s overall strategy, strengthening the student experience and shaping how the UMGC engages with prospective learners all the way to graduation.The University of Maryland Global Campus (UMGC) is one of the largest public universities in the United States. As one of the 12 degree-granting institutions of the University System of Maryland, this global university specializes in high-quality academic programs tailored to working adults. UMGC has earned a worldwide reputation for excellence as a comprehensive virtual university and, through a combination of classroom and distance-learning formats, annually provides educational opportunities to 90,000 students. The university is proud to offer highly acclaimed faculty and world-class student services to educate students online, throughout Maryland, across the United States, and in 27 countries and territories around the world. UMGC serves its students through undergraduate and graduate degree and certificate programs, noncredit leadership development, and customized programs.

Birmingham, Al, Us

Transformed the brand image, product and marketing of a $60M+ technology and software company in the information capture and intelligent scanning market. Grew revenue 25% through three years of successive growth – after years of stagnant revenue. • Led Product management team, developing and launching the ibml Fusion, a quantum leap in the ultra-high volume scanner industry. • Modernized branding, starting with brand mission and competitive position, through to attributes, attitude and imagery. At ibml Fusion launch event, an industry leader announced, “Wow, who would have ever put the words, cool and ibml, together”.• Overhauled web site and marketing strategy to represent the new brand and to both generate new leads and new interest among the current user market. Crisp, modern look with speed green accent makes ibml communications jump out amongst its competition. • Worked closely with CEO and COO to develop and propagate company Mission, Vision and Values to build a common culture and goals across the company.• COVID-19 sidetracked plans to take Fusion out on a physical roadshow. Pivoted to Virtual Roadshows by industry that brought the product story and demonstration to our customers in a professional, live videoconference. Over 150 customers and partners attended and raved about the interactive roadshows. 2 customers immediately requested quotes.

Birmingham, Al, Us

Managed $60M budget/group of 30+. Oversaw marketing strategy, advertising, marketing communications & insights, media, web/digital marketing & inquiry generation. Executive Team member. • Grew revenue from $60 million to $450 million (6,000 to 40,000 students) • Enhanced ECA’s reputation and name recognition, leading to increased enrollment and revenue • Achieved enrollment and cost targets by building an Inquiry Generation engine that reduced $6.1M in cost/start in 3 years. • Continuously honed Digital Marketing Strategy and increased digital leads from 46% to 78% of all leads. • Launched new brand positioning with TV campaigns/consistent brand messaging; and achieved cost synergies by centralizing marketing efforts.• Successfully launched 23 new campuses and achieved #1/#2 career college within 18 months. Developed competitive marketing model to select new campus and oversaw real estate, facilities design and construction, and new campus launch teams.• Conducted strategic and due diligence analyses of acquisition targets, and played key role in integrating them into the business through communications, marketing and branding• In close collaboration with Academics, increased net enrollment by 15% by identifying and developing new programs and a new college.

Minneapolis, Mn, Us

• Increased online inquiries conversion rate to application by 50% in 5 months (70% of all inquiries), Improved measurement, implemented ongoing testing program, optimized plans/focus• Reduced variable cost per application by 25% over the same 5-month time frame• Achieved consistent Capella brand image by revamping advertising creative across all direct media.

Minneapolis, Mn, Us

• Led cross-functional Learner Acquisition team that developed B2C and B2B sales models and managed/measured the customer journey from initial contact through their first quarter.• Launched new MBA program incorporating development coaching throughout program • Doubled new BA and MBA enrollments with new channel strategy with Fortune 500 corporations/military, including Wal-Mart, Boeing, Motorola, AT&T, US Bank, Cargill and DuPont

Eden Prairie, Mn, Us

Led staff of 19, oversaw development of marketing strategy, advertising, promotion & merchandising planning process for Cub Foods. Realized $4M in savings during the 1st year, re-energized the Chicago market.

Us

P & L responsibility for the $45M St. Ives Swiss Formula hair care business.

Us

P & L responsibility for core businesses representing 60% of corporate sales & profits. Developed business strategies for brands with dominant positions in personal care, household products & health care. • Doubled company sales and increased profits by 600% (focusing on key brands, driving distribution gains, and pursuing acquisitions)• Doubled core 85-year-old antacid brand with new TV campaign with enhanced brand position• Increased core bandage business by 50% (new marketing program, new products)• Designed/implemented/led accelerated new product development process, increasing sales by 20%.

Mba, Marketing

Ba, Interdisciplinary Humanities