Chuck Van Buren Email & Phone Number

New York, NY, US

New York, New York, United States

Leveraging 25+ years of working with data, technology, and digital experiences to help businesses shift the bottom line by tackling challenges in customer engagement marketing, digital transformation, and martech capabilities strategy. As Partner, I maintain key client relationships and manage the Product and Engagement practice, overseeing financials.

New York, New York

• Helping brands develop digital engagement strategies and capabilities.
• Guiding audience planning and data discovery
• Establishing measurement and reporting strategies
• Evaluating marketing technology platforms- Guided Isobar’s adopting CEM, a data enabled approach to transforming customer experience
• Grew capabilities for leveraging 1st and 3rd party data to inform targeting and creative - Developed engagement program, reducing Tivity Health’s member churn rate
• Planned quick wins media execution to grow acquisition ahead of technology ramp up

New York, New York

• Delivered strategy and creative for GSK brands.
• Aligned Flixonase global toolkit creative development with brand VBL and China regulatory.
• Coordinated with integrated agency team on Nicotenell global toolkit development.
• Championed digital investment opportunities for Contac Cold & Flu with China client.
• Assessed competitor landscape for GSK’s Smokers Health brands across five global markets.
• Promoted to Sensodyne global team a category buildout plan addressing China market issues.Reported to the Group Account Director for GSK Consumer Health.

Beijing City, China

• Led new product launch experiences targeting Chinese consumers for global brands.
• Drove WeChat social amplification and 3.5% lead gen for TV/monitor producer BOE.
• Developed Global Travel Retail launch strategy for Nestle Cailler premium chocolate.- Transformed Geometry China’s digital marketing offerings, partnering, and capabilities.
• Contributed to business development – defining and pitching new digital offerings.
• Formed “Open Platform” partner program to access IOT, LBS, and AR capabilities.
• Developed and directed digital and data training curriculum to grow broad talent base.- Planned and executed the launch of Megniu dairy’s platform for convenience purchases.

Beijing City, China

• Developed a direct marketing (DM) business – offering acquisition marketing programs.
• Built consumer profiling framework using taxi-touchscreen collected data.
• Utilized CRM data to maximize impact of offers to relevant consumers.- Oversaw DM campaigns for clients including Lane Crawford and Groupon.
• Led teams building segmentations, developing creative, and defining mechanics.
• Improved lucky draw response rate from 4.5% to 7.6% through offer testing.
• Drove 23% response rate by scheduling DM following brand awareness media burst.- Coordinated internal activities in support of new CRM business.

New York, New York

• Developed ROI-focused, SEO, analytics, and testing strategies for Avis Budget Group.
• Increased yearly SEO traffic 90%, revenue 20%, by targeting high-return segments.
• Decreased paid search spend 90% by emphasizing Google local over paid search.
• Guided client with MVT data to 1% improvement in add-on sales.- Increased A&E’s site search efficiency 50%, using testing to identify implementation flaw.Reported to Director of Optimization.

New York, New York

• Upgraded channels air, hotel, and car booking modules into services up-sell platform.
• Integrated new features into checkout platform at web-services and data layers.Reported to Director of Air, Car, And Rail Development.

New York, New York

- Led data modeling for progress monitoring on mClass:DIBELS literacy skills assessment.- Introduced mClass:IDEL– web and handheld applications for the Spanish-language market.- Improved change management processes, ETL practices, and data validation.Reported to Director of Application Development.

Bachelors Of Science, Electrical Engineering

Activities and Societies: Cross Country, 1994-1998 Indoor and Outdoor Track and Field, 1994-1998

Mba, Marketing, Strategy

Activities and Societies: Marketing Club, Student Service Committee

Education record