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Digital marketing leader with passion for data-driven decision making and for insights-based consumer engagement. My experience with data and technology serves brand clients seeking to actively and meaningfully engaging with consumers. At SAESO, I am one of a team of experts in digital measurement, audience strategy, media planning, omni-channel strategy, AB testing, CRM, and channel optimization in the health care and wellness space.
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Head Of Product And EngagementSaesoNew York, Ny, Us -
Head Of Product And EngagementSaeso Dec 2020 - PresentNew York, New York, United StatesLeveraging 25+ years of working with data, technology, and digital experiences to help businesses shift the bottom line by tackling challenges in customer engagement marketing, digital transformation, and martech capabilities strategy. As Partner, I maintain key client relationships and manage the Product and Engagement practice, overseeing financials, delivery, growth strategy, partnerships, and business development. -
Cem DirectorIsobar Jan 2017 - Dec 2020New York, New YorkHelping brands develop digital engagement strategies and capabilities. • Guiding audience planning and data discovery • Establishing measurement and reporting strategies • Evaluating marketing technology platforms- Guided Isobar’s adopting CEM, a data enabled approach to transforming customer experience • Grew capabilities for leveraging 1st and 3rd party data to inform targeting and creative - Developed engagement program, reducing Tivity Health’s member churn rate • Planned quick wins media execution to grow acquisition ahead of technology ramp up • Activated segments to drive increase in member qualification rate • Developed testing program to drive a reduction in media cost per acquisition- Charted a rapid path to customer engagement for brands facing data and platform investments • Advised Pizza Hut and Mary Kay on platform adoption and governance • Designed quick, impactful pilots based on data analysis for Epix Reports to the Vice President in charge of Data and Optimization. -
Account DirectorGeometry Global Feb 2016 - Oct 2016New York, New York- Delivered strategy and creative for GSK brands. • Aligned Flixonase global toolkit creative development with brand VBL and China regulatory. • Coordinated with integrated agency team on Nicotenell global toolkit development. • Championed digital investment opportunities for Contac Cold & Flu with China client. • Assessed competitor landscape for GSK’s Smokers Health brands across five global markets. • Promoted to Sensodyne global team a category buildout plan addressing China market issues.Reported to the Group Account Director for GSK Consumer Health. -
Relationship Marketing And Data DirectorGeometry Global Dec 2013 - Feb 2016Beijing City, China- Led new product launch experiences targeting Chinese consumers for global brands. • Drove WeChat social amplification and 3.5% lead gen for TV/monitor producer BOE. • Developed Global Travel Retail launch strategy for Nestle Cailler premium chocolate.- Transformed Geometry China’s digital marketing offerings, partnering, and capabilities. • Contributed to business development – defining and pitching new digital offerings. • Formed “Open Platform” partner program to access IOT, LBS, and AR capabilities. • Developed and directed digital and data training curriculum to grow broad talent base.- Planned and executed the launch of Megniu dairy’s platform for convenience purchases. • Led market research, user analysis, and feature planning with third party dev team. • Planned incentive program and offer testing to maximize shopper platform adoption.Reported to Geometry China’s Chief Operating Officer.
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Crm DirectorTouchmedia Dec 2010 - Dec 2013Beijing City, China- Developed a direct marketing (DM) business – offering acquisition marketing programs. • Built consumer profiling framework using taxi-touchscreen collected data. • Utilized CRM data to maximize impact of offers to relevant consumers.- Oversaw DM campaigns for clients including Lane Crawford and Groupon. • Led teams building segmentations, developing creative, and defining mechanics. • Improved lucky draw response rate from 4.5% to 7.6% through offer testing. • Drove 23% response rate by scheduling DM following brand awareness media burst.- Coordinated internal activities in support of new CRM business. • Directed brand and agency sales both direct-to-client and through sales partnership. • Developed pricing and contracts to guide in-house, media sales team. • Managed P&L; developed quarterly targets and cash flow projections.Reported to Director of Operations. -
Online Marketing StrategistIsobar Jun 2007 - Sep 2009New York, New York- Developed ROI-focused, SEO, analytics, and testing strategies for Avis Budget Group. • Increased yearly SEO traffic 90%, revenue 20%, by targeting high-return segments. • Decreased paid search spend 90% by emphasizing Google local over paid search. • Guided client with MVT data to 1% improvement in add-on sales.- Increased A&E’s site search efficiency 50%, using testing to identify implementation flaw.Reported to Director of Optimization.
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Software DeveloperTravelocity Jun 2006 - Dec 2006New York, New York- Upgraded channels air, hotel, and car booking modules into services up-sell platform. ▪ Integrated new features into checkout platform at web-services and data layers.Reported to Director of Air, Car, And Rail Development.
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Technical LeadAmplify (Formerly Wireless Generation) Mar 2003 - May 2006New York, New York- Led data modeling for progress monitoring on mClass:DIBELS literacy skills assessment.- Introduced mClass:IDEL– web and handheld applications for the Spanish-language market.- Improved change management processes, ETL practices, and data validation.Reported to Director of Application Development.
Chuck Van Buren Skills
Chuck Van Buren Education Details
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Electrical Engineering -
Cheung Kong Graduate School Of BusinessMarketing, Strategy -
St. John'S School, Houston, Tx
Frequently Asked Questions about Chuck Van Buren
What company does Chuck Van Buren work for?
Chuck Van Buren works for Saeso
What is Chuck Van Buren's role at the current company?
Chuck Van Buren's current role is Head of Product and Engagement.
What is Chuck Van Buren's email address?
Chuck Van Buren's email address is ch****@****bar.com
What is Chuck Van Buren's direct phone number?
Chuck Van Buren's direct phone number is +191749*****
What schools did Chuck Van Buren attend?
Chuck Van Buren attended Massachusetts Institute Of Technology, Cheung Kong Graduate School Of Business, St. John's School, Houston, Tx.
What are some of Chuck Van Buren's interests?
Chuck Van Buren has interest in Human Rights, Social Services, Education, Poverty Alleviation.
What skills is Chuck Van Buren known for?
Chuck Van Buren has skills like Analytics, Online Marketing, Direct Marketing, Product Management, Seo, Integrated Marketing, Crm, Online Advertising, Project Management, Conversion Optimization, Digital Strategy, Entrepreneurship.
Who are Chuck Van Buren's colleagues?
Chuck Van Buren's colleagues are Palak Padariya.
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Chuck Van Buren
United States
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