Leading multi-talented team of marketeers specialized in e-comm, CRM, PR, SM, CSR, Media and brand performance marketing.

Creative, Media, MarTech/AdTech & Web3

• Responsible for driving integrated marketing communications & marketing strategies for Al-Futtaim real estate, retail & electronics businesses within Group Marketing Communications division at one of UAE’s most progressive regional business houses• Provided leadership, education and motivation for team members in order to deliver a set of integrated & innovative solutions• Advised teams within the real estate, retail and electronics businesses on development of annual marketing plans… Show more • Responsible for driving integrated marketing communications & marketing strategies for Al-Futtaim real estate, retail & electronics businesses within Group Marketing Communications division at one of UAE’s most progressive regional business houses• Provided leadership, education and motivation for team members in order to deliver a set of integrated & innovative solutions• Advised teams within the real estate, retail and electronics businesses on development of annual marketing plans and integrated brand strategies based on market/category trends, critical insights, and business growth opportunities• Lead market feasibility studies and recommending market entry strategy/roadmap for brands looking at expanding into different geographies• Initiated brand tracker & equity studies, identifying risks and risk mitigation strategies for key brands, especially in new market entry• Member of the Al-Futtaim Retail e-Commerce steering committee • Managing in-house agency team and advising on Marketing department structures and recruitment, while managing on behalf of the client the most suitable professional marketing services providers sourced both internationally and regionally. o Retail – Marks & Spencer, Guess, F&F, Esprit, IKEA, ACE Hardware and others o Electronics – Toshiba, Aftron, Panasonic, Plug Inso Real Estate – AFGRE, Festival City and Festival City Malls Show less

Leading Planning & Servicing department – team of 8. Setting department staff planning: recruitment & training. Led Nokia winning pitch in the MENA region and managed directly the Nokia business reporting to the Global Director in London. Also, overseen company client portfolio: Philips, Kellogg’s, Vertu, adidas, Claritine, Disney, Solen & Patchi.

Leading Pepsi regional team of 4 out of Dubai insuring proper implementation of Global and Regional communication plans in MEA region.

CRM, email Marketing, Experiential Marketing and below the line Led new business pitches with 40% success. Expanded the company’s customer base into new categories. Main wins: Unilever, Mars and AsiaCell. Leading team of 8 staff managing 60% of the company’s business portfolio: Emaar, Asiacell, Unilever, Mars, Dubai chamber and DBAJ

Led handling, development of marketing communication strategies for the NESTLÉ account: NESCAFÉ and NESQUIK brands.Directed a team of 4 staff developing communication solutions for our clientManaged and created new Communication strategies to launch new products and re-position existing products in the ME region including Iran.Liaised with the global team for global best practices.Insured total communication integration

Led handling and development of advertising strategies for Samsung Electronics account: Mobile Phone, Audio Visual and White Goods.Managed a team of 3 staff Reporting to the Global Team on all regional activitiesSupervised all integrated communication solutions among all FCB offices in Africa and ME including Turkey and IranHorizon.FCB Dubai, UAE: October 2000 - November 2003Account Director Led handling, development of advertising strategies for Key accounts:Samsung… Show more Led handling and development of advertising strategies for Samsung Electronics account: Mobile Phone, Audio Visual and White Goods.Managed a team of 3 staff Reporting to the Global Team on all regional activitiesSupervised all integrated communication solutions among all FCB offices in Africa and ME including Turkey and IranHorizon.FCB Dubai, UAE: October 2000 - November 2003Account Director Led handling, development of advertising strategies for Key accounts:Samsung Mobile Phone, Compaq Computers and Mercedes Benz Launched the first TFT color screen Mobile Phone with Star endorsement strategy.Reporting to RAD on NEW ZEALAND MILK assisted in launching the GUMP products of New Zealand Milk: Anchor 1Plus in the region Show less

Account Director Led and managed several accounts:Saudi Arabian Airlines, Nissan, Sabic Hadeed, JVCIntermarkets Advertising Jeddah, Saudi Arabia: September 1997 - May 2000Account Manager – International Markets Responsible for all Saudi Arabian Airlines advertising activity Worldwide, ensuring campaign synergy and relaying the special know-how of the account to new team members.Intermarkets Advertising Jeddah, Saudi Arabia: September 1995 – September 1997Account… Show more Account Director Led and managed several accounts:Saudi Arabian Airlines, Nissan, Sabic Hadeed, JVCIntermarkets Advertising Jeddah, Saudi Arabia: September 1997 - May 2000Account Manager – International Markets Responsible for all Saudi Arabian Airlines advertising activity Worldwide, ensuring campaign synergy and relaying the special know-how of the account to new team members.Intermarkets Advertising Jeddah, Saudi Arabia: September 1995 – September 1997Account Executive Assisted the Group Account Director responsible for the day-to-day advertising and promotional activity of the Saudi Arabian Airlines account.Developed and managed AlFursan frequent flyer program account and an international cargo campaign in London, New York, Dubai and KSA..Intermarkets Advertising Amman, Jordan: June 1994 - September 1995Account Executive Reporting to an Account Director, duties involved all client servicing aspects such as:Marketing Support, Budget Control and scheduling.Handled four local accounts:Coca-Cola Jordan, Hyundai Motors, Parmobel (perfumes & cosmetics), Marriott Hotel Show less