I drive international success by tailoring strategies for global growth through cultural insights. Various studies show that, not having a holistic view of local people's needs, behaviours, attitudes and their living ecosystem is the KEY reason companies failed in their home and international launches and growths. 🚀 Equip with an in-depth understanding of their users and their context, I work with businesses to build and strengthen their home and international markets' launch and growth.I have helped companies with their global market launches and growths in more than 50 countries, covering all regions (apart from Antarctica!).With a diverse portfolio of clients, including Spotify (for over 45 markets), Netflix, Asana, Fiverr, Bumble, Babylon Health, Marriott, SEEK APAC+ANZ, Storytel, Edenred and The Washington Post, Chui Chui has helped them understand their customers/users with varying cultural backgrounds. She has guided them in refining strategies across product development, marketing, design, business and new market launches, contributing to their global expansion and the growth of international markets.In my advisory capacity, I collaborate with businesses, C-level executives and senior management to identify global growth opportunities through a strategic cultural lens - deep diving into local contexts and understanding audience dynamics to shape effective and culturally resonant strategies.I also serve as a valuable sounding board for CEOs and senior teams. I offer targeted advice tailored to specific markets, helping unlock new opportunities and innovative ideas for new and existing markets.🌍