Edward Chui Email & Phone Number

Petaling Jaya, Selangor, Malaysia

I begun taking on more responsibilities and tasks after a year of learning the ropes and taking on projects on behalf of the team and cafe.Cafe Operations Capatalizing on the efforts made during the government mandated MCO and working around the new normal.- Led promotional campaign ideation, design and execution. Headed collaboration with myVeganuari 2021, headed expo projects for participation in the Future FoodTech Festival 2022 and liasing with local extreprenuers to highlight local products (mainly kombucha home brewers such as Alocha Kombucha and growing brands such as WildKombucha.Co)- Liaised with alternative protein brands such as Phuture Food, MushroomLah, and more, to diversify cafe offerings which are in line with cafe brand identity, which is plant-based cuisine. - Contributed towards team effort to record sales revenue during MCO periods amounting to a 20% increase in 2020 and subsequently a further 33% increase in sales revenue in 2021 from 2020. Social Media Building upon the foundations laid, the aim was to steadily increase follower count as well as diversifying content. - Achieved an increase of 75% in follower count through targeted ad posting, working around ad budgets and content curation.- Working with ad budgets as to not overspend on ads whilst achieving optimal results based upon per-link-click data- Managed to consistently post on a twice per week basis to establish patterns and familiarity towards users - Scheduling and planning content creation as well as executing photoshoots personallyBenderaPutih MovementDuring a period of 2-3 months, I liaised with Kirim Salam, a small group of Malaysian volunteers who spearheaded our #KitaJagaKita campaign whereby we raised funds and distributed lunchboxes across Kuala Lumpur and Petaling Jaya. Supplying lunchboxes upwards of 3000 units to the homeless and homes which had raised white flags.

Petaling Jaya, Selangor, Malaysia

I was involved in a core team of individuals tasked with operating PC Studio Cafe. My achievements and milestones include several departments:Cafe OperationsRealigning cafe operations and work responsibilities amongst in line with pandemic restrictions and government mandated MCO SOP's- Contributed towards a team effort in bringing cafe offerings online through online ordering platforms such as GrabFood, FoodPanda, AirAsia Food etc- Contributed towards a team effort in curating a new cafe menu which aligns towards the brand identity more by dumping low performing menus and creating new dishes.- Realigned cafe offerings by highlighting a hero offering, in which case would be a low-budget everyday menu which offers different menus daily at lower prices as compared to regular a la carte menu offeringsSocial MediaEstablishing a themed social media presence aimed at increasing followers count and customer engagement - Increased social media followings on Facebook and Instagram up to 65% through constant monitoring of social trends, hashtag marketing and increasing quality of posts.- Acted as the main social media account manager and engaged with KOL's for collaborations, content curation and editing, and establishing brand identity.

52 Albert Rd, South Melbourne,Vic, 3205, Australia

I am responsible mainly for providing support to the main barista during rush hours as well as manning the cash register. Communicating effectively within the team to provide the highest quality of coffees as well as bang on customer service. I am also responsible for food preparation and food serving, food items include pastries and bagels.

Melbourne, Australia

I assumed a leadership role within a team of 4 other university students as we tackled this internship project. The main task of the project was to help Wastewise Consulting, a pro-bono start-up environmental waste management consulting company, identify their main target market and propose a business approach to better reach out to their intended target market. Other side tasks were to provide alternative business actions, basic risk analysis and assessment, and strategic plan revisions. I recevied favourable feedback from our supervisor as well as the sole proprietor, as we helped them produce a clearer path of action as well as better refined goals.

Caulfied East, Melbourne, 3145, Vic, Australia

I was responsible mainly for food preparation such as sandwiches and contemporary brunch dishes during morning shifts as well as cooking the actual dishes. I was also tasked with giving customers the best first impressions whilst manning the cash register and taking their orders. Other responsibilities included making coffee, serving food, and overall cleanliness of the premises. I was also occasionally provided the opportunity to operate the cafe by taking stock checks, opening the doors to the cafe as well as overseeing the later business hours and packing up.

Petaling Jaya, Selangor, Malysia

Introducing and demonstrating home kitchen appliances such as microwave ovens, breadmakers, juicers etc. to the general public within shopping malls and independant retailers. I prepared easy and convenient meals and small dishes whilst providing accurate and easy to learn instructions to customers on the operations and benefits of the home appliances.

Bachelor Of Business, Business Management And International Business

Activities and Societies: Monash Frisbee Club

Foundation In Business Information Technology

Spm, Spm

Activities and Societies: Treasurer of CHS Football Club in 2013 Member of CHS Football Club competitive squad from 2011 to 2013