Rebecca (Chujie) Feng Email & Phone Number

Seattle, WA, US

Framingham, MA, US

• Developed analytic frameworks and metrics to facilitate key initiatives in Product, Marketing, Operations, and Data Science to drive customer experience and revenue growth
• Identified and solved data problems with the engineering team to ensure accuracy in reporting
• Analyzed quantitative data and created dashboards with KPIs and trends to identify customer potentials and measure the success of marketing campaigns and sales plays using SQL and Tableau
• Identified power user, high potential customer, and customer at risk to inform targeting of marketing actions
• Partnered with cross-functional teams like product management, marketing, sales, and engineering and developed deep-dive analysis for loyalty programs, merchandising, and retail organizations
• Presented findings and recommendations to stakeholders and C-level executives to inform key decision making

Livonia, MI, US

• Led data mapping, cleaning, analysis of 4 nationwide studies in industry with sample size of 20,000+ and trending of 3 years, for 10+ leading financial services companies.
• Identified key market, customers at risk, and competitive edge by analyzing and mining customer perception data to make strategic suggestion to client’s marketing and PR teams.
• Measured brand equity, campaign performance, and customer experience, communicated insights and data-driven solutions to improve campaign performance.
• Performed ad-hoc data analysis and provided visualization.
• Managed and query data from internal database to support data analysis.
• Owned 3 monthly-updated dashboards that continuously track KPI for marketing success for top2 clients who contribute 58% of revenue.

Livonia, MI, US

• Developed data visualization for in-depth reports that depict quantitative data gathered during market research studies to clearly and accurately present insights
• Performed data QA for all charts and graphs to to ensure accuracy of reports
• Partnered with product directors to design and execute product testing in a timely manner
• Designed specifications for the programming of quantitative surveys
• Collaborated with research managers in designated tasks that include resource management, production flow management, and incentive management

Lexington, MA, US

• Executed projects includes segmentation, advertisement testing, message testing and customer perception studies using R to inform decision making for 7 industry leading companies.
• Proposed to client on 2016 campaign strategies by visualizing market insights with Tableau, planning data analysis, managing data with SQL and modifying questionnaire; Campaign successfully launched in January 2016.
• Initiated a dashboard for open-ends, performed preliminary analysis and output QC for presentation with 2000+ responses from research across 3 continents.

• Increased the efficiency of processing and logging inventory data and improved its ability to help sales forecasting by managing the inventory data and drafting daily report using PivotTables.
• Strengthened cooperation among departments by transmitting contracts or application for approval.
• Managed documents of promotional activities and assisted in arranging materials allocation.

Master Of Science In Marketing Analytics, Marketing Analytics With Business Analytics Certificate

Bachelor Of Arts (Ba), International Business