Josephine Chu Email & Phone Number

Bellshill, Lanarkshire, GB

Paris, Ile-de-France, FR

• Led development of fiscal year brand planning and annual operating planning; collaborative XF ways of working recognized as gold standard by leadership teams
• Developed multi-year culture and inclusive marketing planning to expand brand relevance
• Successfully launched various restage and breakthrough innovations to drive brand value and equity
• Partnered and collaborated with Creative Content team to develop new Masterbrand advertising torecruit new drinkers into single malt
• Oversaw development and execution of earned, owned and BTL programming
• Strongly impacted development of direct ABM report by providing clear leadership guidance while instilling confidence in current growth

Paris, Ile-de-France, FR

• Developed and led implementation of fiscal planning; programming for community was recognized and awarded Gold by C-Team as model example of ERG’s organizational impact
• Pioneered company-wide, ERG-led activations, resulting in ERGs impacting revenue and company bottom line for the first time ever
• Led team of 8 employees; all were recognized for their leadership in the company

Paris, Ile-de-France, FR

- Strategic Planning: Support Brand lead on planning process to develop breakthrough consumer centric programs from briefing to distributor presentations.- Agency Management: Partnering with the agencies and cross functional team to drive the communication strategy and vision media to shelf, for retail programs, and helping to develop platforms/executions.

Paris, Ile-de-France, FR

• Brand Management & Activation
• Work with Global to ensure brand guidelines and programming are converted to market-appropriate and specific tactics
• Develop and execute consumer-forward activations focused on increasing brand awareness and trial
• Develop data-driven analytics reporting to determine effectiveness of campaigns and provide recommendations for changes in new programmingField & Trade Marketing
• Develop and present fiscal year and quarterly sales and marketing planning decks for distributor and key account holders
• Build out channel strategy and tactics for any specific opportunities in the on, off and non-premise

Springfield, PA, US

• Developed and executed multi-channel marketing campaigns with cross- functional teams to attract and retain clients of $100-$500M revenue
• Revitalized corporate brand by implementing social and PR initiatives to increase brand loyalty amongst employees and clients
• Developed positioning, competitive advantages, target audiences, and through the line marketing plans to increase qualified leads
• Conducted marketplace research and provided key insights on defined customer profiles to optimize sales presentations
• Developed sales strategies and produced marketing collateral to engage new business prospects
• Created and rolled out new creative brief processes, optimizing strategic thinking, effectively targeting the right demographics, and accelerating timelines for final content, design, and development

San Francisco, CA, US

• Managed consumer-to-brand initiatives by designing targeted Google AdWords and SEO campaigns to increase website traffic and online sales
• Developed meta tags to improve organic search traffic, increasing client search results page from 3 to 1

London, Greater London, GB

• Collaborated with vendors to create, coordinate, and implement social media campaigns to increase brand awareness for global spirits company
• Provided insight to ATL and BTL teams with analysis of consumer journey and web traffic patterns
• Executed live blogging events by facilitating production between Chinese clients, Hispanic production teams, and British event hosts

Bachelor Of Science - Bs, International Business; Marketing

Bachelor'S Degree, International Business

Certification, Level 2 - Wines