Founded in 2019, TGC Collective is a socially responsible international non-profit organisation that operates with a mission to promote knowledge and awareness of global citizenship to inspire active global citizens who create a more equal, fair, and sustainable planet. To accomplish this mission, we have adopted the United Nations Sustainable Development Goals (SDGs).Collective Good InitiativeThe 17 Sustainable Development Goals (SDGs) are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, education, and peace and justice. While all our programmes support the SDGs, the Collective Good Initiative features two specific roles - Ambassadors and Emissaries. The objective of the Collective Good Initiative is to increase awareness and inspire action through education and advocacy of the Sustainable Development Goals (SDGs). Collective Good extends the reach of the SDGs to a unique audience of compassionate leaders encouraging a world of individuals who think deeply and critically about what is equitable and just, and what will minimise harm to our planet and each other.Visit tgccollective.org to learn more.

Consultancy for Chicason Group of Companies (Chicason Group) – A technology-driven FMCG and manufacturing conglomerate of 14 companies in diverse sectors Creating and implementing media and external relations policies and driving corporate social investmentExecuting marketing campaigns and public relations strategies for brand visibility and product acceptabilityOverseeing the design and development of branding and marketing collaterals for new product developments and campaignsDeveloping and implementing key messaging across all stakeholder groupsInitiating and executing corporate social investment programmesConducting a brand perception index and tracking the Group’s brand objectivesOrganising events and tradeshows for product activations and promotionsCompany Spokesperson for the Group Key AchievementsEngineered the brand architecture, strategy, and manual for Chicason Group that positively impacted on the overall business growthEstablished brand guidelines and implemented compliance initiatives for brand standardisation and quality controlEstablished strategy and policy direction for internal and external corporate relations for Chicason Group, including publicity, advertising, branding and image managementDeveloped and implemented successful marketing and sponsorship campaigns for the corporate brand and subsidiary products, with engaging PR initiatives around the campaignsIncreased social media awareness of the brand through aggressive digital media campaigns which resulted in consistent growth in followership, engagement, and business developmentFacilitated a successful media training programme for the Chicason Group executive management and board members which created a cohesive brand consciousness and culture among staffLed the development of a fully functional website for the Group and subsidiary companiesConducted successful impact assessments of implemented marketing campaigns, and organised Focus Groups for new product launches

Video-on-Demand Streaming App

BLOKES is a Nigerian high-street men’s footwear brand that caters to cultured men who wish to look stylish and comfortable. The brand's philosophy is built on comfort, consistency, excellence, and ingenuity.Key AchievementsCreated brand awareness and product visibility by implementing successful PR and marketing campaigns, inclusive of digital and offline marketing - grew product demand by 54% within 12 months.Developed and executed co-branding and partnership campaigns in collaboration with Payporte E-Commerce as the official footwear partner for Big Brother Naija reality television program in 2018. Broke-even and scaled the business within 12 months of operations by selling the products on all the major e-commerce platforms in Nigeria.Increased direct online and offline customers by over 50% amongst target markets within 12 months by implementing social media campaigns and SEM.Achieved over 80% customer satisfaction index by developing and implementing effective customer feedback processes and loyalty programs personalised to suit each customer's needs.

Supervised advertising and marketing communications, brand, sponsorship and events, web and digital marketing, and creative design teams to deliver set business targetsOversaw the successful activation and implementation of brand identity assets and valueIdentified, engaged and built strong partnerships with reputable local and international external agenciesChampioned brand research which evaluated Union bank’s brand performance across markets (TOMA, SOV, Advertising spend vs competition, Consumer perception)Oversaw design, development and production for all the bank’s 2D and 3D collaterals in line with visual identity guidelinesCarried out market research on consumer markets, monitored market trends, and identified potential investment areas. Oversaw merchandising and brand application for the Bank.Spearheaded the production of TV adverts, newspaper, and magazine advertisements; directed mail packs, email campaigns, websites, exhibition stands, and road shows; and liaised with art designers, copywriters, media buyers and printers.Key AchievementsSuccessfully rebranded and relaunched the Union Bank brand with the theme “Respecting The Past, Valuing The Future”Worked with an International agency to develop creative advertising concepts for the brand re-launch, for TV, Online, Radio, Outdoor, Print and Experiential campaignsSuccessfully worked with an international creative agency to develop and activate a theme based print, outdoor, broadcast media, web and digital advertising campaign called “#unionfacts”Developed and successfully launched the UnionVibe youth product with campus storms, concert activations and marketing campaignsSuccessfully launched the 24hr self-service Smarter Banking Centres Developed and implemented successful sponsorship campaigns for different bank products and the corporate brandDeveloped concepts and produced collaterals for in-branch advertising campaignsDeveloped and implemented branch brand elements for the bank

Led the development and management of the company brand, and productsDeveloped the advertising and marketing strategyManaged public relations and media buying and scheduling activitiesCoordinated events and tradeshows and managed Sponsorships and Strategic PartnershipsDeveloped and implemented successful online research surveys and Customer Service ManualCarried out successful market research projects for new product developmentEnhanced the image of the Company through effective PR initiatives and stakeholder engagementInitiated a Crisis and Emergency Communications Policy, Media Relations Protocol, and CSR initiatives for the CompanyKey AchievementsSuccessfully developed and implemented the branding and marketing communications strategy for the merger between Custodian and CrusaderDeveloped and produced TV, Print, Online and Radio Adverts with engaged agencies for successful integrated marketing campaignsIncreased brand awareness and revenue for the Company through successful domestic and international marketing campaigns on Print, Electronic Media, Outdoor and Online PlatformsDeveloped a Brand Manual and implemented the Company Brand Strategy Created and implemented successful engaging sponsorship programmes for the CompanyDeveloped and successfully launched the online retail product for the Company called “Custodian Direct”Led the development of the Company website, content management and marketing kits for the Company productsOrganised successful Annual General Meetings (AGMs) and other Company eventsCreated the Customer Relationship Management Structures that eliminated complaints and bottlenecks to the barest minimumImproved the structure of the company newsletter and internal communications initiativesResearched, analysed and recruited a suitable Marketing and PR Agency for the CompanyConducted successful impact assessments of implemented marketing campaigns

Spokesperson for the AirportBrand development and strategy implementationContent and messaging developmentMedia buying and schedulingDeveloping and implementing integrated marketing campaignsCorporate sponsorships and strategic partnershipsCommunications Strategy and Policy DevelopmentMedia and Publicity CoordinationPublic Relations and Stakeholder EngagementCorporate Social ResponsibilityInternal Communications and Employee EngagementCustomer and Market ResearchKey AchievementsLed the creation of social media platforms and website for the AirportDeveloped and implemented successful broadcast media, print, digital and outdoor marketing campaigns Organized a successful brand strategy session that defined and produced the company corporate brand architecture, corporate mission, corporate vision, brand values, brand personality, social strategy, brand positioning, conceptual definition and marketing strategyDeveloped the Corporate Social Responsibility Policy and implemented successful CSR initiativesDeveloped and implemented the Company Brand ManualDeveloped the Company Corporate Brochure & ProfilesDeveloped the Company Media Relations & Crisis Communications PolicyDeveloped marketing and media kits for the Airport's products and services Increased brand awareness for the Airport through various sponsorship initiatives and domestic and international exhibitionsEnhanced international brand awareness for the Airport through profiling in The Economist (May 29 – June 4, 2010 Edition) and other international news magazinesOrganised successful media briefings and press editorialsDeveloped and implemented various Public Relations InitiativesWrote articles on the Airport's products and services areas for press publicationsImproved business relationships between the Company and Stakeholders through strategic relationship management

Corporate and retail salesSupervision of marketing executivesDeveloping and implementing sales promotion initiativesMedia buying and schedulingWebsite content managementManaging local and foreign agent accounts (Key Accounts)Customer relationship management Developing and implementing marketing campaignsMedia and public relationsSponsorship and promotionsKey AchievementsDesigned and developed brochures for the Company products and servicesDesigned and developed handbills, posters and wall banners for marketing campaignsDesigned and developed advert concepts for various productsWorked with an advert agency and produced promotion merchandise for successful marketing campaignsDeveloped and implemented successful integrated marketing campaignsDeveloped and implemented successful sponsorship initiatives that increased sales and brand awarenessIncreased sales turnover through successful sales promotion initiativesIncreased client base through referrals, effective relationship management and strategic advertisingTrained the marketing department on time and stress management, customer relations and marketingTrained the front desk officers on telephone etiquettes and customer servicesDeveloped materials and presented to the marketing department on presentation skills, how to win over a difficult customer and customer relationship management.Developed and implemented the Company marketing strategyRestructured the Company website and developed new content