Emma Chang Email & Phone Number

New York City Metropolitan Area

Sydney, Nsw, Au

• Develop and execute audience acquisition and campaigns for community-led conferences, achieving 11k RSVPs and 4.5k attendees across 60 cities• Compose event promotional emails, posts, and campaigns for regional target audiences, achieving an average CTR of 0.63%, to enhance engagement and attendance• Manage Meta and LinkedIn paid ads, including budgeting, copywriting, audience targeting, and performance analysis, to increase RSVPs for community events• Develop guides and toolkits for Community Leaders, provide marketing coaching, and conduct interviews to support event promotion and community engagement

• Build social media accounts from scratch by designing visual content and defining brand's tone of voice to establish brand presence on Facebook and Instagram• Conduct market research by Google trends and online survey to identify value proposition of Hakka culture and leverage audience interests to develop content strategies• Analyze post impressions, engagements and conversion rate and generate weekly performance reports to optimize social media strategies• Synchronize Google Analytics and website to track website traffic by channel level and troubleshoot user experience by evaluating bounce rate and average session duration

New York, Ny, Us

• Built multichannel marketing campaigns for app launch resulting in a 23% monthly user growth• Planned and executed product, branding, and blockchain contents on multiple social media platforms (Twitter, Facebook, Instagram, LinkedIn, and TikTok) through Meltwater• Leveraged Meltwater for social listening and monitoring, extracting actionable insights to enhance brand presence and drive strategic decision-making on social media platforms• Created email marketing campaigns through Braze and conducted A/B testing in subject line, email design, and CTA buttons• Designed marketing visuals using Canva and Photoshop, and collaborated with UI/UX Team by providing marketing strategies on website and app design• Managed marketing assets and campaigns through strategic project management, ensuring seamless execution and optimization of digital initiatives

Everywhere, Us

• Managed social media presence on Twitter, Facebook, and Instagram, developing and scheduling content calendar to support brand initiatives• Planned content creation and executed copywriting of crypto trends and meme culture, resulting in 200k impressions and 10k+ engagements on social media• Performed weekly social media analytic reporting and competitive analysis to evaluate performance, identify trends, and inform data-driven strategies for optimizing brand presence and audience engagement across multiple platforms• Collaborated with graphic designers to ensure social media communications are aligned with brand messages• Created promotional emails by planning and execution of weekly newsletters through SendGrid• Hosted offline exclusive event along with DCentral Miami 2021, resulting in 400+ attendees of crypto industry elites and influencers

Brooklyn, New York, Us

• Managed social media planning for Instagram by creating product-focused contents• Produced high-quality jewelry images using MatrixGold for website presence, social media and email visuals• Managed Shopify product inventory and utilized its analytic data to track bestsellers for sales• Launched email marketing campaigns of promoting new products for B2B customer acquisition and retention through Mailchimp

Brooklyn, New York, Us

• Managed social media planning for execution of marketing strategies and content creation• Rendered jewelry pictures through Matrix for sales and marketing

Boston, Massachusetts, Us

• Contributed to development of the NYC region field marketing campaigns via events, direct mail, and prints• Collaborated with designers to create wifi plans marketing collaterals, and translated into Chinese to reach wider audiences• Assisted the Marketing and Sales teams in organizing events to generate interest among target residents

• Founded and managed a successful Facebook fanpage with nearly 10k followers dedicated to K-pop idol Jang Dongwoo, generating engaging and high-quality content for a dedicated fan community• Created and curated original content, including written articles, multimedia posts, and fan-created collaterals• Utilized Adobe Photoshop to design cards and collaterals, enhancing the fan experience and fostering a sense of community

• Wrote dynamic and informative articles that condensed diverse video content and entertainment news into concise and reader-friendly formats• Enhanced the platform's user experience and viewer retention by transforming complex video content and entertainment news into engaging and accessible articles

• Music Categorization: Categorize music and CDs on the computer• Music Editing: Edit music files for broadcasting• Audio Editing: Edit radio talk show audio files for broadcasting• Edited five shows in six months

• Pizza Hut Finance Conference Asia Pacific 2017• Temporary Coca-Cola Far East Limited Staff Member• Implemented comprehensive promotional strategies for Coca-Cola, including the conceptualization and execution of engaging activities designed to enhance brand interaction with conference participants

Master'S Degree, Integrated Marketing - Digital Marketing

Bachelor Of Arts - Ba, Journalism And Mass Communication

Master Of Business Administration - Mba, Project Management & Business Analytics