• Main channel: - Internet: Momo, Books, Group purchasing (團購網) ASAP. 3M Official Shopping Center - TV Shopping: Momo, Viva, ET-mall, U-mall, • Planning channel strategy, arranging channel promotion and category management• Developing the new business model in internet and TV shopping channelAchievements• 2014 Growth Rate: TV Shopping 229%, Momo Internet 69%, Group Purchasing 42%, Books 8.1%, 3M Official Shopping Center: 4% (2014 over Sales… Show more • Main channel: - Internet: Momo, Books, Group purchasing (團購網) ASAP. 3M Official Shopping Center - TV Shopping: Momo, Viva, ET-mall, U-mall, • Planning channel strategy, arranging channel promotion and category management• Developing the new business model in internet and TV shopping channelAchievements• 2014 Growth Rate: TV Shopping 229%, Momo Internet 69%, Group Purchasing 42%, Books 8.1%, 3M Official Shopping Center: 4% (2014 over Sales Target: 25%)• 2014 First level Sales Star Club Award Show less

• Looking after the product line of Skin Care (Acne, Cream, SPA) and Skin Health (Micropore & other healthy device) to develop marketing plan and product innovation.• Developing annual ATL and BTL integrated program to build brand awareness, equity and deliver sales target.• Making price strategy applied to different channel based on product positioning and market segmentation.• Taking responsible for P&L management and resource… Show more • Looking after the product line of Skin Care (Acne, Cream, SPA) and Skin Health (Micropore & other healthy device) to develop marketing plan and product innovation.• Developing annual ATL and BTL integrated program to build brand awareness, equity and deliver sales target.• Making price strategy applied to different channel based on product positioning and market segmentation.• Taking responsible for P&L management and resource allocation.• Executing marketing and branding communication plan.Achievements• Winning the 3M 2012 Marketing Diamond Club Award• Exceed sales target 62.1% and create 218% growth for cream• 2012 & 2013 Fashion Guide Award for Crack Care Cream & Body Lotion• 2012 Urcosemed Best Rookie Awards for Crack Care Cream & Body Lotion• Successfully launch thinner acne cover and deep acne cleanser, increasing 31.5% sales and over 14.8% sales target in 2012 Show less

• Taking in charge of new product listing and category management in different channels include PCS, CVS, Pharmacy, Boutique, Medical and Sports.• Developing channel promotion program to beat sales target.• Designing BTL communication plan and category POSM to meet channel requirement.• Managing trade spending based on sales data analysis to enhance the performance from efficiency and effectiveness perspective.• Supporting sales team to negotiate with… Show more • Taking in charge of new product listing and category management in different channels include PCS, CVS, Pharmacy, Boutique, Medical and Sports.• Developing channel promotion program to beat sales target.• Designing BTL communication plan and category POSM to meet channel requirement.• Managing trade spending based on sales data analysis to enhance the performance from efficiency and effectiveness perspective.• Supporting sales team to negotiate with channel buyer to improve the trade execution.Achievements• Sales Growth Rate 2010:13.7%, 2011:20.3%)• 2011 Over Sales Target: 3.3% Show less

A wide range of experience in the marketing field. Able to work on own initiative and as part of a team. Proven leadership skills involving managing, developing and motivating teams to achieve their objectives. First-class, analytical, design and problem solving skills in project management. Nowadays, I am looking for Marketing Relative Position.

• Served as main agency contact for multinational companies in automobile, retail, and food sectors (Ford, B&Q and Pizza Hut)• Kick off the focus group to find consumer insight and generate the product DNA for communication plan. • Planning and executing integrated marketing campaigns with PR, Digital and events agency.• Assisted and advised clients on all stages of advertisement development.Achievements• Participated and arranged NT$210,600K… Show more • Served as main agency contact for multinational companies in automobile, retail, and food sectors (Ford, B&Q and Pizza Hut)• Kick off the focus group to find consumer insight and generate the product DNA for communication plan. • Planning and executing integrated marketing campaigns with PR, Digital and events agency.• Assisted and advised clients on all stages of advertisement development.Achievements• Participated and arranged NT$210,600K marketing budget in diversified marketing campaigns.• Successfully helped Ford i-MAX building well brand image and improved 10% marketing share as well as sales goal• Consistently received positive feedback from clients for high satisfaction on project management, analysis and presentation Show less

• Served as main agency contact for both local and international companies in pharmaceutical, sporting goods, high tech and public sectors (Nike、Novartis、AstraZeneca、Taipei City Hall、Shuttle)• Provided consultancy to clients on aspects of PR strategy, crisis management, and corporate image building• Planned and executed large-scale publicity campaigns that garnered positive relations with local media.Achievements• Received high client satisfaction ratings for accounts… Show more • Served as main agency contact for both local and international companies in pharmaceutical, sporting goods, high tech and public sectors (Nike、Novartis、AstraZeneca、Taipei City Hall、Shuttle)• Provided consultancy to clients on aspects of PR strategy, crisis management, and corporate image building• Planned and executed large-scale publicity campaigns that garnered positive relations with local media.Achievements• Received high client satisfaction ratings for accounts managed, which approximately generated the NT$ 21,009K turnover in 2005 and helped secure contract renewal for subsequent year• Planned and executed 2005 WCG (World Cyber Game) PR campaign, which totally created 498 pieces of coverage (84 newspaper articles, 15 magazine articles, 13 radio news 72 TV news and 314 Internet news) and total drafted advertising value was estimated at NT$ 56,278,800 Show less

• Covered all aspects of the news in food, logistic, furniture, brand licensing and gifts industry• Planned reporting contents and arranged magazine layout.Achievements• Covered 143 news and edited 26th publication

- Job Description: (1) Purchasing goods & manage military items in battalions (2) Lead all squads as a corporal (3) Receiving the U.S.A Marines to examine the Chinese Marine Military- Award:“Outstanding Compulsory serviceman Award” from Ministry of Defense”