With over 13 years of work experience in the lighting and electrical industries, I am a passionate and driven co-founder and Associate Director at ELEMENTS LIGHTING/Message In The Bilb, a modern decorative and architectural lighting brand based in France. My core competencies include business strategy, business development, and marketing strategy, which I leverage to create innovative and sustainable solutions for our clients and partners. I am motivated by the mission of ELEMENTS LIGHTING to provide high-quality, eco-friendly, and design-oriented lighting products that enhance the ambiance and functionality of any space. I bring diverse perspectives and experiences to the team, having co-founded and managed a successful the buying office in Hong Kong, THC Int'l Trading Ltd, since 2010.As a co-founder and Associated Director at ELEMENTS LIGHTING, I am responsible for overseeing the overall operations, finances, and marketing of the company. I work with a talented and creative team of designers, engineers, and salespeople to develop and launch new collections, expand our market presence, and build long-term relationships with our customers and suppliers. I also collaborate with THC Int'l Trading Ltd, our sister company in Hong Kong, to source high-quality materials, negotiate competitive prices, and ensure timely delivery of our orders. Some of our achievements is to successfully accompanied several leading companies in the sourcing of high quality lighting products.