Insur tech | Digital insurance platform- innovative insurance system designed for the insurance company・Researched, conducted value proposition, business requirement and made wireframe and spec・Planned and organized for must-have features on IXT platform・Developed brand new module of Partner Relationship Management・Supported new travel insurance to increase potential business value・Revamped advanced filter feature for general user

Digital Bank｜Richart- leading digital bank in Taiwan• Richart group-buy-bot：collaborated with dev/design under scrum, launched the bot product on LINE platform and reached more than 11,000 groups in 3 months• Richart App-top page coupons: analyzed and optimized coupon placement• Richart brand management: managed Richart content on Facebook to enhance brand image, average interaction rate 4%, higher than that in financial industry (0.11%)

• AI Chatbot: established AI Chatbot using natural language processing, solved +250% of customer inquires• Ecosystem: optimized Rakuten point and Rakuten ecosystem pages, +1270% new users and -25% bounce rate• SEO: structural and strategic SEO planning for Health/ Adult Channel• Google AD placement (sell-side): planned Google AD placement on Rakuten website, Q4 revenue +171%

• Email marketing: elevated the click-through rate(CTR) and AOV from 800 to 4,000 NTD• LINE marketing: maintain customer relationship using creative posts to increase interaction rate and the retention rate• Google Analytics: analyze data to optimize user experiences

• Business operations: in charge of MCP division that makes up 80% of sales; elevated cosmetics department sales by 20% • Planned marketing campaigns: executed promotion plan and designed prototype of advertising banner & eDM• Cross-border project: assisted on live shows project to sell red wine on TMALL