Chuning Sun Email & Phone Number

Fishers, IN, US

New York, United States

• Researched and segmented fintech companies by business model, identifying key players and trends within each sub-category. Created a comprehensive Excel database to support marketing strategies, including company.
• Analyzed top fintech companies' business models to identify unique value propositions and competitive advantages, providing data-driven insights to guide future marketing campaigns and positioning strategies.
• Utilized strategic frameworks such as SWOT and Porter’s Five Forces to inform targeted campaign approaches, refining audience segmentation and message alignment to increase engagement within specific fintech niches.
• Established KPIs to measure campaign effectiveness, including engagement rates, conversion metrics, and customer acquisition costs. Regularly analyzed performance data to optimize campaigns and improve targeting.
• Assisted in planning and coordinating multi-channel campaigns across digital platforms, leveraging insights from market segmentation to tailor messaging and formats for channels such as social media, email marketing.
• Conducted competitor analysis and gathered customer insights to recommend content themes that resonate with different segments within the fintech industry, ensuring campaigns captured audience attention and drove.

New York, United States

• Developed and executed promotional campaigns, influencer marketing, and customer loyalty programs, resulting in a 12% increase in website traffic, a 15% increase in repeat purchases, and a 10% increase in customer.
• Created and managed content for the website, including product descriptions and blog posts, leading to a 20% increase in website engagement and a 15% increase in organic search traffic.
• Established email campaigns and newsletters, contributing to a 13% increase in qualified leads.
• Optimized inventory levels and order fulfillment processes, reducing out-of-stock items by 10% and increasing on-time delivery rates by 3%.
• Generated accurate product listings and descriptions, reducing product returns and replacement requests by 7%.

Syracuse, New York, United States

• Prepared lecture materials for over 15 courses and conducted research for 5+ classroom projects per semester, leading to a 15% improvement in class participation.
• Maintained accurate records of student performance and attendance, achieving 100% compliance with academic policies.
• Provided personalized support to over 50 freshmen students, effectively reducing anxiety and homesickness through targeted activities and counseling sessions.

Glendale, California, United States

• Boosted website traffic by 12% and conversion rates by 7% by implementing a comprehensive digital marketing strategy, including SEO, social media, and influencer marketing.
• Increased social media engagement by 30% and followers by 23% through a content calendar and engaging graphics.
• Analyzed customer data to identify trends, resulting in a 10% increase in average order value and a 5% increase in conversion rates.

Mpa Program - Cornell Jeb E. Brooks School Of Public Policy

Bachelor Of Arts - Ba, Economics