Chun-Ju Lin Email & Phone Number

Planning and executing ATL and BTL strategies for the hair care brand Elastine's 6+ product series.- Executed a series of "New Product Launch Marketing Plans" in Q1, including press conferences, KOL/KOC collaborations, press release, TVC, and word-of-mouth forums, resulting in a 10% increase in sales compared to the previous series.- Planned a channel event, increasing participation rates by 9% and effectively raising average customer spending and sales by 40% compared to the previous month.

台灣 新北市

- Led the implementation of CRM (Salesforce) system for global membership and e-commerce, resulting in improved engagement rate +2%, sales conversion rate +2.54% within one year, and turn 0.2% members into high-value members. - Managed the Google Analytics 4 and GTM for conversion/website tracking, marketing campaign/advertising data analysis, and analyze 6+ product data to make optimization plans.- Developed personalized customer journeys for 3 annual events, through customer segmentation and real-time marketing, the customer conversion rate is 6.9% higher than the average.

Event planning, organizing, and executing- Planned 5+ new product launch events and marketing strategy including WOM, KOL, forum campaign, and PR. As a result, the ratio of knowing the product through marketing increased 10% every year.- Planned 3 sports events for 1,000+ attendees and executed 10+ sponsored bicycle / motorcycle events every year; moreover, the annual brand awareness increased 7%.- Acted as an event host and emcee in 3+ events for 100-2,000 attendees, and a lecturer of the internal training courses for 100 trainees.Cross-functional and cross-subsidiary project leading- Led the compilation of 2018 & 2019 Corporate Social Responsibility (CSR) Report. Developed energy saving goals and strategy with 9 departments, and successfully reduced energy consumption by 15-25%.(according to the type of energy)- Organized the Digital Asset Management(DAM) system establishment including developing guideline, SOP, training. Increased upload completion rate by 20% each year to improve resource sharing efficiency.- Led Taiwan's Google My Business establishment and increased tire store's search click rate by 10-20% per month since establishment.Digital tools and channels management- Led LINE OFFICIAL ACCOUNT creation, reduced block increase rate by 50% and increased fans by 30% every month since establishment.- Managed Google Ads and adjusted the strategy according to analysis to increase the click rate by 30% every quarter for 2 years.- Planned and executed the "Tire changing experience sharing" campaign on select channel. As a result, the positive reply rate +600% during the campaign.

中國 廣東 廣州

- Assisted the sales manager with channel management to hit sales goals. - Developed the selling strategy and increased the selling over 10% that month.

Master'S Degree, Business Administration And Management

Bachelor'S Degree, International Business, Trade, And Tax Law

Activities and Societies: Student Association of Business Administration Department Activities Department • Organized Haunted House.