Low Chun Kit Email & Phone Number

Singapore

Singapore

Singapore

Role:• Leading the Marketing Science practice in Kantar Singapore, responsible for transforming Singapore business and supporting requests across SEA.• Provide consultative supports and insights to account teams and client across design, analysis and interpretation phases of marketing research projects.• Improved data accuracy, viability and value by improving and streamlining processes regarding data flow and data quality.• Successfully maintain a positive increment in the department’s revenue in the past 3 years with limited resources.Projects:• Industry: FMCG / Technology. Developed a trend forecasting framework to identify products likely to trend in order to help the business take proactive recommendations.• Industry: Telco. Using path model to identify which KPIs to focus in improving client’s NPS scores. • Industry: Finance. Uncovered opportunities and key target segments through segmentation framework and developed simulator in predicting identified segments in client’s database.• Industry: Government. Identify the key pillars in achieving client’s objective and help to shape the relevant strategies.

Singapore

Role:• Project execution including data process, data cleaning, data mining, modelling, interpreting statistical results and making conclusions about findings.• Provide training to internal teams on statistical concepts and techniques.• Manage offshore team/partner and providing statistical guidelines and idea.Projects:• Industry: FMCG. Perform predictive analytics to predict human behaviour using a machine learning algorithm. • Used analysis and visualization tools such as SPSS, Excel and Power BI to track, analyze data and draw reliable conclusions to provide insights to account teams. • Create multivariate regression-based attribution models and segmentation models using K-means Clustering, Latent class segmentation etc.• Developing data-driven brand strategy using Bayesian modelling and structural equation modelling.

Singapore

• Manages, analyzes and interprets business data for client industry and competitor analysis, product demand estimates and opportunity quantification.• Explore business development opportunities utilizing innovative modes of analysis and new methodologies• Refining and improving research tools for current and potential research projects including innovative use of online survey methodologies• Develops and reports graph for the purpose of trending and analysis and identifying key performance indicators. Performs advanced, multivariate statistical analysis (such as correlation, regression, factor analysis, cluster analysis and segmentation)• Analyzes client and competitor’s performance and industry standing, perform ad-hoc analysis around timely topics/critical issues, identify the largest potential growth opportunities, and communicate this analysis.• Project management including questionnaire development, fieldwork arrangement and reporting

Master'S Degree, Statistics

Activities and Societies: - Sponsored by Universiti Sains Malaysia (USM) Fellowship. - tutor and mentor undergraduate students - Published.

Bachelor'S Degree, Statistics, Cgpa : 3.4 / 4.0