As the Founder and CEO of Hunter Digital Insights Consulting, a business tailored to support small businesses and nonprofits, I have taken on a diverse range of responsibilities and successfully managed various facets of the organization. Key accomplishments and responsibilities include: Business Development:Developed a sustainable business model designed to cater specifically to the needs of small businesses and non-profit organizations.Successfully acquired and managed a diverse portfolio of clients across multiple industries.Strategic Media Planning:Developed and implemented media and marketing strategies aligned with client objectives, leading to the identification and measurement of KPIs crucial to their success.Cross-Platform Media Content Management:Executed comprehensive media content management strategies for clients, ensuring effective visibility and engagement across different platforms.Identified and measured key performance indicators (KPIs) relevant to each client's unique business, surpassing their goals.Autonomous Project Management:Successfully managed projects independently, demonstrating a high level of autonomy and the ability to deliver impactful outcomes with minimal supervision.

I joined Falcon Events during its early stages, playing a pivotal role in shaping the company's marketing and communication strategies. Key accomplishments and responsibilities include:Strategic Communication Development:Created and implemented comprehensive communication strategies, establishing a strong brand presence for Falcon Events within a short timeframe.Developed engaging content for various platforms, contributing to increased brand awareness and audience engagement.Social Media Management:Established and managed Falcon Events' social media presence, consistently delivering compelling content and fostering community engagement.Implemented effective social media campaigns to promote brand, resulting in increased customer base and brand recognition.Advertising Management:Oversaw all aspects of advertising, including strategy development, media planning, and ad placement, leading to increased visibility and event participation.Managed ad budgets efficiently, optimizing campaigns for maximum impact and return on investment.Public Relations:Handled public relations efforts, including press releases, media outreach, and relationship building with relevant influencers and media outlets.Secured media coverage for Falcon Events, enhancing its reputation and visibility in the market.Team Leadership and Development:Recruited and trained a team of three professionals, fostering a collaborative and high-performing marketing team.Delegated tasks effectively, ensuring the successful execution of marketing initiatives.

I served as the Director of Marketing & Communications at Denton Chamber of Commerce. Throughout my tenure, I achieved significant milestones in elevating the organization's visibility and community impact. Key accomplishments and responsibilities include:Strategic Relationship Building:Established and nurtured relationships with key partners, sponsors, and supporters, fostering collaboration and amplifying the Chamber's network and influence within the community.Developed & launched the monthly networking series “Wake Up Wednesday,” which continues to be the Chamber’s most successful and well-attended networking event.Membership Relations and Partnerships:Liaised with internal & external partners to strengthen collaborations and broaden the Chamber's community impact.Sponsorship Development:Researched and developed comprehensive sponsorship and advertising opportunities, maximizing sales and increasing the Chamber's community impact.Implemented strategic initiatives to attract sponsors and advertisers, contributing to the financial sustainability of Chamber programs.Digital Management and Community Support:Oversaw marketing communication and graphic design duties including branding, public relations, advertising, printed marketing materialsMaintained Chamber websites, domains, social media accounts, and email campaign systemSpearheaded the Chamber's response to the COVID-19 crisis, pivoting to online community support initiatives, showcasing adaptability and proactive leadership.Innovative Online Presence:Co-created and managed the Denton Chamber's online radio show, "Denton Insider," in collaboration with DentonRadio.com, enhancing the Chamber's digital presence and audience engagement.Integrated Marketing Campaigns:Designed and launched comprehensive marketing campaigns for Chamber programs and events across various channels, including the Chamber's website, email, social media, video, radio, and print.

As the Assistant Director of Media & Planning at Swash Labs, I orchestrated cross-platform media content management for a diverse clientele, skillfully crafting and implementing strategies to exceed client goals. Key contributions include:Strategic Content and Media Management:Led cross-platform media content management initiatives for multiple clients, ensuring cohesive and impactful communication across various channels.Developed innovative media strategies that not only met but surpassed client goals, identifying and measuring KPIs relevant to their unique business needs.Data-Driven Decision-Making:Spearheaded an innovative client reporting approach, transforming raw data into actionable insights. This new reporting style enhanced client understanding and demystified the analytical reporting process, fostering transparency and trust.Budget Oversight:Managed annual client budgets totaling over $3M, meticulously allocating resources to maximize the effectiveness of marketing campaigns.Utilized strategic budget management to optimize ROI and ensure the efficient use of financial resources.Relationship Development:Forged and maintained strong relationships with clients, ensuring clear communication and understanding of their unique brand identity and objectives.Expanded the client-facing reporting process to include more granular insights to provide actionable information to clients and key stakeholders.Collaborated closely with clients to align media strategies with their business goals, fostering trust and long-term partnerships.

Led team of talent buyers for a multi-day festival, handling all contracts & fulfillmentsScouted & developed key partnerships with national and local sponsors, securing necessary funding for continued growthScheduled & coordinated logistics for ~200 bands/performers annuallyDeveloped & executed 2-4 supplemental fundraising concerts annuallyDeveloped & curated all daytime (non-performance) programming, including panels, workshops and sponsor activations

Recruited, trained & scheduled ~300 volunteers for a multi-day festival.Building, training and supervising teams of volunteers to run key areas of the festival.

As the Founder & CEO of I Love Math Records, I pioneered the establishment and growth of an independent music label committed to discovering and promoting exceptional talent from Denton, TX. Key achievements and responsibilities include:Talent Scouting and Artist Development:Scouted and signed emerging talent, contributing to the label's reputation for discovering innovative and noteworthy artists.Nurtured artists in their creative journeys, providing strategic guidance to facilitate their artistic development and success.Album Production and Distribution:Led the production and distribution of albums, ensuring high-quality releases that resonated with diverse audiences.Managed the intricate logistics of album production, from recording sessions to distribution channels, optimizing efficiency and impact.Event Organization and Showcases:Organized and hosted showcases featuring label artists at traditional venues, festivals, and non-traditional spaces, fostering a vibrant community around the label.Strategically coordinated events to showcase talent, enhance brand visibility, and attract a broader audience.Tour Scheduling and Support:Assisted with tour scheduling for label artists, maximizing their exposure and reach.Provided comprehensive support to artists during tours, ensuring smooth logistics and optimal performance opportunities.

In my dual role as Head Chef and Assistant Manager at Weinberger's Deli, I not only led kitchen operations but also played a pivotal role in shaping the overall success of the deli. Key contributions include:Innovative Menu Development:Based on historical sales data, I developed and introduced new dishes to the menu, enhancing the culinary offerings and attracting a broader customer base.Implemented effective supply chain strategies to optimize costs and maintain the availability of essential items.Efficient Supply Chain Management:Managed all aspects of supply chain, from sourcing high-quality ingredients to meticulous inventory management, ensuring consistent and reliable deli operations.Spearheaded all special promotions and events related to the menu, driving increased customer engagement and sales.Strategic Marketing and Community Outreach:Employed a multifaceted approach to marketing, including community events participation, cold outreach, promotions, giveaways, and collaborations with other businesses.These initiatives enhanced the deli's visibility, strengthened community ties, and contributed to increased foot traffic and customer loyalty.SOP Development for Enhanced Efficiency:Developed comprehensive kitchen Standard Operating Procedures (SOPs), reducing training time by approximately 40%.These SOPs streamlined kitchen operations, ensuring consistency, efficiency, and a high standard of food quality.