Chun-Wei Ke Email & Phone Number

Greater Toronto Area, Canada

• Designed high-impact promotional materials for the vital funder, Bureau du Québec à Toronto, at the Global Toronto Music Festival (GTMF 24), including the Québec Groove logo, a flag, and a pop-up banner, increasing the funder’s visibility to over 260K online viewers and 500+ on-site attendees, boosting the Québec brand's exposure among critical stakeholders.• Designed GTMF 24 online ads on the Meta platform, resulting in 41.5% of views coming from the ads, boosting Instagram reach by 710% through targeted ads, contributing to a total of 260K views on the IG account from September to October.• Updated content for 10+ pages on the GTMF 24 website, enhancing brand alignment and user experience by adding 3 information cards on the landing page to highlight critical activities. This update potentially increased user engagement by approximately 10%, improving site navigation and activity awareness.• Collaborated with cross-functional teams for GTMF 2024, including development and programming, to ensure 100% accuracy and consistency across 30+ graphic assets, including programming partners' names and funders' information.• Designed 30+ promotional materials for GTMF 24, including artist posters, venue showcase posters, etc., boosting brand visibility by 80% and non-follower engagement by 50%, contributing to 260K total views from September to October.• Strategized and executed a meta-marketing plan for the 2024 Series Concerts, creating promotional graphics and editing video content that drove a 10% increase in Instagram views.• Provided on-site support for box office operations during the Series Concerts and facilitated Instagram story sharing, engaging approximately 80% non-followers and achieving over 1,000 views to enhance event visibility and audience engagement.

Toronto, Ontario, Canada

• Crafted 10+ visually compelling promotional materials for the GTMF 24, such as the artists’ lineup poster and the group artist posters, amplifying brand presence and driving audience engagement, generating 7k+ views, with 71.4% from non-followers, driving 266 interactions and 33 profile visits, resulting in 10 new followers.• Engineered 8 website mockup pages and visuals for the GTMF 24 website, ensuring alignment with branding identity and optimizing audience interaction.

Greater Toronto Area, Canada

• Conceptualized and designed the Culture's Compass 2024 logo and established robust branding guidelines, saving 10% of the time for potential communication and cultivating a cohesive, distinctive visual identity.• Conducted the "Compass Chronicles" project, which filmed 4 interviews and edited 2 videos to introduce Toronto's vibrant music scene and the journeys of music artists. The videos integrated accessibility features to broaden audience inclusivity, including closed captions.• Led Compass Chronicles' marketing plan across 6 platforms to enhance visibility and promote results for the “Compass Chronicles,” including Instagram, Facebook, Spotify, two newsletters (Humber CCBI & City of Toronto – Economic Development & Culture), YouTube, and LinkedIn, with a reach of over 1,500 followers.

Taiwan

•Managed 3 projects, identifying diverse target audiences, and brainstorming strategies to enhance user engagement.• Led the design of three distinct event themes with a strong emphasis on user experience, ensuring each theme was accessible, engaging, and appealing to its intended audience.

Taiwan

• Oversaw and managed 3+ research projects, including planning, progress tracking, budget management, and administrative tasks, ensuring timely completion and alignment with each project goal.• Executed qualitative and quantitative research methods for government projects, such as fieldwork, in-depth interviews, focus groups, descriptive statistics, and cross-analysis, driving strategic decisions through rigorous data analysis,• Conducted 100+ interviews with craftsmen to gain insight into 25 Taiwanese traditional crafts and techniques and 500 feature materials over 3.5 months. Proposed practical strategies for Taiwanese cultural preservation based on the analysis of 100 data sets: conducting classes to pass down the skills and maintaining records on disappearing technologies.• Synthesized data to recommend quality improvements for 10 Nantou museums, enhancing cultural presentations and promotional strategies to enrich and attract visitors' experiences. Organized 2 workshops for museum staff to increase their literacy in museum management.• Led a scavenger hunt across 22 Nantou museums, attracting over 300 participants and boosting museum visibility by 15% in 2 month. Increased public engagement and foot traffic through strategic event planning, marketing, and cross-functional collaboration with local institutions.

Taiwan

Assisted with various tasks related to my professor's projects and paperwork, such as collecting data, designing posters, and more.

Tainan City, Taiwan

Graduate Certificate, Web Page, Digital/Multimedia And Information Resources Design

Master'S Degree, Design And Visual Communications, General

Bachelor'S Degree, Design And Visual Communications, General