Chief Marketing Officer
CurrentMy major focus at VNPGroup is to re-construct and re-build a Marketing team, with clear goals to:- Re-position brand Vatgia.com from an ads listing system to an E-commerce marketplace.- Build system for marketing administration and performance measurement.- Optimize the marketing system with the aim of cutting-off the cost, maximizing the revenue.- Plan a five-year roadmap for product development at Vatgia.com, keeping up with market's evolving needs.The result:- Expand the marketing team from 5 members to more than 30 members.- Successfully set up the marketing automation system, help automatize all the measurement and analytics activities.- Boost up revenue by 25%, reduce efficiency ratio (cost/revenue) from 80% in 2015 to 5,2% in 2016.- Launch new products (CPA, CPO)