Churan (Rachel) Zuo Email & Phone Number

Toronto, Ontario, Canada

Designing a multi-media web application tool and AI voice assistant for elders living with dementia- Led the MVP design of a multi-modal AI voice assistant to help people living with dementia complete daily tasks with little caregivers' help, defining functionalities through comprehensive user research, including technology tours, Home Lab sessions, and validation with dementia specialists.- Led redesign of a web application and design library to enhance user experience and… Show more Designing a multi-media web application tool and AI voice assistant for elders living with dementia- Led the MVP design of a multi-modal AI voice assistant to help people living with dementia complete daily tasks with little caregivers' help, defining functionalities through comprehensive user research, including technology tours, Home Lab sessions, and validation with dementia specialists.- Led redesign of a web application and design library to enhance user experience and accessibility. Collaborated with developers to ensure cross-device responsiveness, focusing on independent browsing for dementia patients and ease of use for caregivers.- Conducted stakeholder interviews to identify user requirements and designed intuitive interfaces using Figma and Adobe Illustrator. Performed competitive analysis and heuristic evaluations for multiple company websites, implement targeted marketing strategies that increased website visibility and traffic by 20% Show less

Toronto, Ontario, Canada

Supported the website revamp of UofT Faculty of Information and led the student consultations through focus groups.- Led and coordinated over 50+ user interviews and surveys with various stakeholders to gain insights into student & staff user behavior, and pain points, providing a strong foundation for the redesign strategy. (Focus Groups, Survey, User Interviews)- Collaborated with team with an A/B testing strategy via Google Analytics during a website revamp, testing key… Show more Supported the website revamp of UofT Faculty of Information and led the student consultations through focus groups.- Led and coordinated over 50+ user interviews and surveys with various stakeholders to gain insights into student & staff user behavior, and pain points, providing a strong foundation for the redesign strategy. (Focus Groups, Survey, User Interviews)- Collaborated with team with an A/B testing strategy via Google Analytics during a website revamp, testing key elements; navigation layout and CTA design, leading to a 15% decrease in bounce rates, a 20% increase in click-through rates, and a 25% increase in conversion rates. - Conducted detailed competitive analysis, heuristic evaluations, and usability tests on the current site, identifying critical areas of improvement. Developed and refined user personas, scenarios, and journey maps that guided the design and development teams in their decision-making process. (Usability Testing, Prototyping) Show less

Toronto, Ontario, Canada

• Designed and segmented email campaigns using Mailchimp, achieving a 25% open rate and a 5% click-through rate. Introduced A/B testing which led to a 10% improvement in conversion rates.• Oversaw the company's social media profiles on platforms such as Facebook, LinkedIn, Instagram, and Twitter. Led team to grow the company’s muti-channel social media followers from 500 to 10,000 and achieved a 10% engagement rate on Instagram.• Provided the execution of in-depth competitive analysis… Show more • Designed and segmented email campaigns using Mailchimp, achieving a 25% open rate and a 5% click-through rate. Introduced A/B testing which led to a 10% improvement in conversion rates.• Oversaw the company's social media profiles on platforms such as Facebook, LinkedIn, Instagram, and Twitter. Led team to grow the company’s muti-channel social media followers from 500 to 10,000 and achieved a 10% engagement rate on Instagram.• Provided the execution of in-depth competitive analysis, heuristic evaluations, and usability tests on the current website; uncovered key pain points and usability challenges, enabling the team to implement targeted design improvements that led to a 30% increase in customer satisfaction and a 20% improvement in task completion rates.• Managed a monthly budget of $5,000 across Google Ads and Bing Ads. Reduced cost-per-click by 15% and improved the conversion rate by 25%. Show less

Hangzhou, Zhejiang, China

Designed cognitive games and admin portal for educational partners of a B2B startup product for children with autism- Led the User Experience design process and implementation of a new cognitive gamification feature within the autism intervention product, designed to improve learning outcomes and intervention techniques for children diagnosed with autism spectrum disorder.- Developed and maintained detailed user-interface specifications, working closely with the development team… Show more Designed cognitive games and admin portal for educational partners of a B2B startup product for children with autism- Led the User Experience design process and implementation of a new cognitive gamification feature within the autism intervention product, designed to improve learning outcomes and intervention techniques for children diagnosed with autism spectrum disorder.- Developed and maintained detailed user-interface specifications, working closely with the development team to ensure accurate implementation. Used Figma, Sketch, and InVision to create interactive high-fidelity prototypes to illustrate design ideas and functionality to stakeholders. Designed adaptive layouts to ensure excellent user experiences across multiple device sizes and orientations.- Executed comprehensive competitive analysis, market research, informing UX strategies and delivering evidence-based recommendations to key stakeholders. Reduced user drop-off rate by 20% through iterative design changes based on testing feedback. Worked closely with developers to understand technical constraints, provide design assets, and ensure a smooth transition from design to implementation. Show less

Shenzhen, Guangdong, China

• Developed dynamic and interactive website that ensured high traffic, page views, and user experience; operating department reported that the website was easier to manage Managed and monitored back-end plug-ins and resolve issues on time; responsible for site maintenance and performance improvement; minimized the downtime by 13%. (HTML, CSS)• Collaborated on the redesign of three high-traffic e-commerce websites, resulting in an average increase in user engagement by 30% and reduction in… Show more • Developed dynamic and interactive website that ensured high traffic, page views, and user experience; operating department reported that the website was easier to manage Managed and monitored back-end plug-ins and resolve issues on time; responsible for site maintenance and performance improvement; minimized the downtime by 13%. (HTML, CSS)• Collaborated on the redesign of three high-traffic e-commerce websites, resulting in an average increase in user engagement by 30% and reduction in bounce rate by 20%. Show less

Master'S Degree, User Experience Design, 3.95/4.0

Major: User Experience Design & Research

Bachelor, Computer Science, 3.7/4.0

Summer Exchange Student