Driving growth and revenue for the Books physical and digital product portfolio and Global Video Games, GamePulse and Player Engagement Tracker products.

Drive the product roadmap for the alternative data that powers the U.S. Home Improvement portfolio. Liaise with Commercial, Sales Development, and Analytics teams to architect solutions for manufacturing clients.

The NPD Group provides data-driven confidence to give our clients a winning advantage. Three key offerings are Data Assets & Solutions, Industry Expertise, and PartnershipsNPD’s Operation Client Service group provides best-in-class service and support to our manufacturer client partners. As an add-on to their subscription, they have a dedicated Operations partner to help audit data and provide rapid response to what every business needs: the core and essential data to drive better decision-making.NPD has recently merged with IRI. Read more at https://www.iriworldwide.com/en-us/news/press-releases/iri-and-npd-complete-merger

My team analyzed data across all platforms for the 1800Flowers.com brand. Tasks included keeping website and mobile marketing team anchored in the big picture metrics which was to continuously improve site functionalities and increase customer return through data segmentation and KPI dashboards.- Produced Web Analytics insights utilizing Coremetrics and Google Analytics APIs and data warehouse SAS programming- Data stitched together spanning cross-channel, cross-device, cross-session experiences- Adopted the use of sessionized shopper data across the organization- Specialized in real-time analytics for rush holiday reporting using IBM Coremetrics toolset, IBM Tealeaf, Adobe Analytics & Test and Target- Google Analytics Certified Consultant, other data sources used: Experian Hitwise, ComScore MediaMetrix, Nielsen NetRating

- Support team for the Avis Car Rental account- Provide quantitative and qualitative analysis of client sites using data acquired from Web Analytics tools that clients are using- Develop recommendations and strategies for clients who want to know about audience engagement and content usage

- Coordinated merchandising reports with six internet coordinators to determine sequencing effectiveness- Analyzed acquisitions from marketing campaigns to evaluate ROI, lifetime value, and sales cycles- Evaluated visitor clickstream behavior to find most effective traffic channels and persuasive merchandise- Presented weekly dashboard reporting using sales and site data from Merchandising and Marketing areas with simple, easy-to-read business language for Senior Vice President of eCommerce and CMO

- Analyzed trends and user behavior data and present daily recommendations to various digital teams- Developed dashboards for clickstream behavior, user segment content consumption analysis for CEO- Researched competition using syndicated resources and focus group data- Coordinated SEO efforts and best practices with development team- Implemented marketing strategies to increase site traffic and attractiveness to advertisers

- Formulated strategic marketing campaigns using traffic and trend analyses for over 20 marketing teams- Gathered requirements, executed implementation, and formulated quality assurance test cases- Lead a wide range of best practice projects, such as multi-suite tagging a seven-site network to originate unduplicated unique visitor counts, as well as flash application launches and site-wide redesigns- Evaluated lifetime value of online users entering through Search Engine Marketing campaigns using unique tagging technique that I developed- Titles supported include People.com, EntertainmentWeekly.com, Time.com, CNNMoney.com